Panasonic Delivers Breakthrough Innovation and Performance, Expanding its Portfolio of Advanced Security and Surveillance

  Panasonic Delivers Breakthrough Innovation and Performance, Expanding its
  Portfolio of Advanced Security and Surveillance Solutions at ISC West 2013

  Additions to its Complete Line of Cameras, Recorders and Video Management
Software Include Full HD 1080p Indoor/Outdoor PTZ and Dome Cameras, Innovative
   Rain-Resistant Dome Coating, and a Flexible H.264 Single Channel Encoder


Business Wire

LAS VEGAS -- April 10, 2013

Building on its reputation as a global leader in imaging technologies that
deliver break-through performance and reliability, Panasonic today announced
an array of new additions to its video surveillance and security solutions
portfolio. New innovations include a wide variety of indoor and outdoor PTZ
and dome cameras now available with full HD 1080p imaging, day/night analog
surveillance cameras with Infrared LED, a new hydrophilic “rain-resistant”
camera dome coating for improved visibility during rainy conditions, and a
high quality H.264 single channel encoder — all on display in Panasonic’s
booth (#14035) at the annual International Security Conference and Exposition
(ISC West) in Las Vegas, April 10-12, 2013.

“We continue to expand the breadth and performance of our portfolio to ensure
we have the best, most comprehensive offering of products and system solutions
available,” said Greg Peratt, Panasonic video solutions integration team
senior director. “Our diverse and growing customer base spans a wide variety
of markets and industries and we have the unique advantage of being able to
provide any combination of products, or complete system solutions, to best
meet their needs.”

New products being shown at ISC West include:

  *Hydrophilic “Rain-Resistant” Dome Coating: The industry’s first permanent,
    “rain-resistant” water repellant coating allows rain drops to flatten onto
    the surface of the camera dome, providing better visibility and viewing
    capabilities in rainy conditions. In addition, water stains on the cameras
    dome surface can be washed away by rain or simply spraying it with water,
    no wiping required. The rain-resistant coating will be available as a
    standard feature on the following three models (WV-SW396A, WV-SW395A, and
    WV-CW594A) in April, and the full HD outdoor PTZ dome camera (WV-SW598)
    beginning in July.
  *High Quality Single Channel H.264 Encoder: Helping to bridge analog and IP
    environments, the new single channel H.264 encoder (WJ-GXE100) available
    now, enables additional flexibility by converting any analog signal to an
    IP signal. This dramatically simplifies platform management and enables
    users to make the most of their existing analog investments while enjoying
    the benefits of IP. Its small form factor allows it to be placed in camera
    housings and its Power over Ethernet (PoE) capabilities eliminates
    additional cabling requirements. The single channel encoder is also
    capable of controlling a wide variety of non-Panasonic analog cameras.
  *Infrared LED Analog Dome Cameras: New day/night indoor (WV-CF314L) and
    outdoor (WV-CW314L) analog fixed dome cameras, both available in July,
    provide infrared (IR) LED and advanced features, delivering a true night
    vision experience with high-sensitivity day/night function. Other features
    include adaptive black stretch (ABS) to enhance visibility of dark areas
    without degrading image quality in bright areas, adaptive digital noise
    reduction in various conditions, 2x digital zoom, lens distortion
    correction, and auto image stabilization for applications where vibration
    or wind are a concern.

Variety of New Cameras Make Jump to Full HD 1080p:

  *New Super Dynamic, weather resistant pan-tilt-zoom (PTZ) indoor
    (WV-SC588), available in September, and outdoor (WV-SW598) dome network
    cameras, available in July, deliver full HD 1080p images at up to 30fps
    for super high resolution, featuring 30x optical zoom, multi-stream
    capabilities, and H.264 compression to reduce bandwidth and storage
    requirements. Super Dynamic and ABS delivers 128x wider dynamic range than
    conventional cameras and Face Super Dynamic ensures clear facial images.
  *Indoor compact non-vandal resistant (WV-SF138) and outdoor IP66 rated
    weather and vandal resistant (WV-SW158) compact dome cameras, both
    available in July, feature full HD 1080p images with optional lenses.
    Variable Image Quality on Specified area (VIQS) technology allows two
    designated areas to retain higher image quality while excluded areas will
    have decreased image quality for reduced image file size and bit rate.
    Optional lenses offer additional flexibility enabling users to customize
    and optimize for very wide area or ultra-zoom viewing.
  *360° panoramic indoor (WV-SF438) and outdoor IP66 rated weather and vandal
    resistant (WV-SW458) cameras, both available now, feature full HD 1080p
    resolution and 360° and 180° panoramic fields of view. Multi-stream
    capabilities eliminate blind spots and the need for multiple cameras in
    high-traffic locations. Additional features include H.264 high-profile
    compression technology to minimize transmission and recording bandwidth
    requirements, exclusive Mega Super Dynamic processing, distortion
    correction, and multiple transmission modes for versatile monitoring of
    wide areas.
  *TAA Compliant Cameras: Announcing more than a dozen cameras that are Trade
    Agreement Act (TAA) compliant, a requirement to do business with
    government agencies.

Panasonic Solutions for Business

Built on a celebrated engineering foundation, Panasonic architects business
technology solutions that help build a better world. Customers in government,
healthcare, production, education and a wide variety of commercial
enterprises, large and small, depend on integrated solutions from Panasonic to
help them acquire, manage and interpret the information that drives
innovation. The complete suite of Panasonic solutions addresses unified
business communications, mobile computing, security and surveillance, retail
point-of-sale, office productivity, high definition visual conferencing,
visual communications (professional projectors, displays, digital signage) and
HD and 3D video production. As a result of its commitment to R&D,
manufacturing and quality control, Panasonic engineers reliable and
long-lasting solutions as a partner for continuous improvement. Panasonic
solutions for business are delivered by Panasonic System Communications
Company of North America, which is a division of Panasonic Corporation of
North America, the principal North American subsidiary of Panasonic

All brand and company/product names are trademarks or registered trademarks of
the respective companies. All specifications are subject to change without
notice. Information on Panasonic solutions for business can be obtained by
calling 877-803-8492 or at

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad
line of digital and other electronics products and services for consumer,
business and industrial use. The company is the principal North American
subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of
Panasonic’s U.S. branding, marketing, sales, service and R&D operations.
Panasonic is committed to becoming the electronics industry's leader in green
innovation by its one-hundredth anniversary in 2018. In the 2012 Interbrand
Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots
to number six:
As part of its continuing efforts to reduce its carbon footprint, Panasonic
Corporation of North America will relocate its operations to a new
eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in
2013. Information about Panasonic Eco Ideas initiatives is available at Information about Panasonic and its
products is available at Additional company information for
journalists is also available at


Cohn & Wolfe for Panasonic
Megan Atiyeh, 415-365-8524
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