Movi Medical Releases an Innovative Breakthrough in Wheelchair Design

    Movi Medical Releases an Innovative Breakthrough in Wheelchair Design

New patient transport chair designed to increase comfort and safety for
patients and health care workers

PR Newswire

BIRMINGHAM, Ala., April 10, 2013

BIRMINGHAM, Ala., April 10, 2013 /PRNewswire/ --Movi Medical today introduced
the Movi, a new concept in wheelchair design, and perhaps the biggest
innovation in patient transport since the traditional wheelchair was
introduced in the 1930s. The Movi is more comfortable, easier to use and safer
for both the patient and health care transport staff, according to early
trials at UAB Health System in Birmingham, Alabama.


For Will Ferniany, Ph.D., UAB Health System CEO, the need for a new patient
transport device grew from concern for his patients and staff. He saw the
negative impact that traditional wheelchairs were having on his entire
organization. His vision is that patient care and worker safety always deserve
attention and continual improvement.

"The classic wheelchair was never designed as a primary means of patient
transport," Ferniany said, "and so it fails in a number of important,
functional ways. A traditional wheelchair is cumbersome and challenging to
move a patient in and out of, and it certainly wasn't designed for our
increasingly obese population. When you understand how many times our nurses
are physically lifting patients into and out of wheelchairs, and you further
comprehend the risk for injury to both patient and nurse inherent in each
move, it was clear that we needed an alternative means of transport.

"When considering patient safety, security and stability, as well as overall
value, no hospital can afford to spend money unwisely," Ferniany added. "Fewer
worker injuries and reduced liability results in a reduction in staff
turnover, which, in turn, improves the productivity of our medical teams.
That's our goal with the Movi."

According to the Bureau of Labor Statistics, health care workers involved in
moving patients have one of the highest incidences of back injury of any
industry. The Movi, with its built-in patient assist lift, reduces the
assistance required from the caregiver, thereby reducing risk of injury to
both the patient and the professional. The patient-assist lift helps a patient
stand by raising his or her center of gravity until centered over the legs,
mimicking the biomechanics of standing from a seated position. Transport
personnel are not required to lift a patient's total weight, reducing the
chance for injury or accidental falls for both patient and nurse.

With new models of reimbursement affecting healthcare institutions, the Movi's
design reflects the needs of today's healthcare economy through two goals:
fewer injuries to patients from slips and falls and the reduction of
healthcare worker losses due to injury from repetitive motion and lifting
strain. The Movi makes significant contributions to the real world in which
today's healthcare managers operate.

Lloyd Cooper, CEO of Push Design, was hired by Ferniany and UAB Health System
to lead the product design effort. Cooper's motivation was inspired by the
personal experience of his father, who had had been permanently confined to a
wheelchair and suffered a sharp decline in his quality of life.

"My father was 87," Cooper said, "He'd fallen twice and had broken both hips.
Eventually, he had to use a wheelchair on a permanent basis. We purchased a
high-end chair, yet it still came with bad ergonomics. It was awkward to move.
He could only sit for a short time before his body slumped forward, making it
difficult to breathe properly and placing additional pressure on his back.
Sitting wore him out. But worst of all, his quality of life was significantly
diminished as well as the lives of those who cared for him."

A team of experts

Ferniany and Cooper put together an advisory team ranging from hospital
administrators to transport team members to help with the chair's initial
concept. For more than 24 months, the design team shadowed the transport staff
and asked thousands of questions of personnel and patients, in order to
address concerns and offer the highest level of comfort possible.

The Movi features a seat back designed around the Grandjean curve, the natural
curve of the human spine. It promotes patient comfort and optimal spinal
posture, minimizing the compressed breathing that Cooper's father endured. The
Movi also features an innovative new footplate. Unlike traditional
wheelchairs, where the footrest is an obstacle, the Movi footplate rests flat
on the floor while patients enter and exit the chair. It also eliminates the
awkward process of lifting a patient's legs onto the footrest.

The ergonomic handle is adjustable and designed for maximum comfort and
maneuverability. Anyone between the height of 4'8" to 6'6" can comfortably
push the chair. The Movi features a lower center of gravity and less rolling
resistance so it's more maneuverable and easier to turn. Other built-in
features include an IV pole, O2 tank support and over 7 cubic feet of
integrated storage.

Cooper has a long history in seating design, from office furniture to
automotive seating. His experiences had a great impact on the Movi.

"When creating the Movi, I wanted to integrate some of the same ergonomic
thinking that was guiding commercial seating design into a better method of
transporting patients," said Cooper. "My only regret is that my father never
had the opportunity to use it," Cooper said. "However, it excites me to think
about the improved quality of life for those who can be served by a Movi and
the reduction of healthcare worker injuries that the Movi design helps

For more information about Movi Medical visit

About Movi Medical

Movi Medical, a forward-thinking, innovation company using novel ideas to
tackle costly health care issues, features a team of seasoned health care
executives and designers. The company's leadership includes Brad Spencer and
Lloyd Cooper. Spencer is a graduate of Birmingham-Southern College and Duke
University where he earned a Masters in Business Administration. For more
than fifteen years he has been involved in starting, financing, and managing
start-up businesses. He previously worked for Pricewaterhouse Coopers and The
Procter & Gamble Company. Lloyd Cooper serves as Vice President of Design for
Movi Medical. He is also a Principal of PUSH Product Design, LLC. For the last
14 years, Cooper has led PUSH as a research and development consultancy for
clients ranging from Medtronic to Yamaha.

Brad Spencer

SOURCE Movi Medical

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