Bring Vintage Style to Your Arm Party

                    Bring Vintage Style to Your Arm Party

The New Baby-G BGA300 Collection

PR Newswire

DOVER, N.J., April 10, 2013

DOVER, N.J., April 10, 2013 /PRNewswire/ --Classic, feminine, timeless.
Vintage accessories are a huge trend for 2013 and Baby-G is adding to its
versatile product family with a vintage style collection for the ultimate
fashion-forward woman. This unique line from Baby-G features timepieces with a
lightweight linked bracelet band in classic hues of white, black and burgundy.
The watch is perfect for wearing alone as a standout, every day timepiece or
stacking with silver or gold metallic accessories for a truly on-trend,
vintage arm!

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The collection features three watch models – BGA300-7A2 (white), BGA301-1A
(black) and BGA301-4A (burgundy). The timepieces are equipped with feminine,
fine resin bracelet bands perfect for dressing up or down. Fine resin is a
type of polyamide resin that is strong and highly resistant to chemicals as
well as discoloration by UV light. These properties combined with the fact
that it is lightweight make fine resin perfect for watch bands for today's
active women. The bold round watch face features an analog watch display with
silver accents, along with a small digital inset. These fashionable finds also
have stellar functionality to boot, with a neon illuminator black light which
highlights reflective paint on the hands and face creating a uniquely colorful
display in the dark. The black and burgundy models have a gold colored inset
bezel ring, ideal for mixing and matching accessories of all hues.

Not only are these beauties classic in style, but they are also perfect for
the woman on the go because they are Baby-G which means they are shock
resistant, and 100M water resistant. Baby-G BGA300s are the perfect
complement to the boardroom, gym or even out on a summer weekend at the pool.
Other features include: world time in 29 time zones/27 cities, four daily
alarms, stopwatch, countdown timer and 12/24 hour time formats.

"Our Baby-G vintage style collection is chic and sophisticated, a natural
addition to our existing product family," said Shigenori Itoh, Chairman & CEO
of Casio America. "The BGA300 line speaks to the trends of the season with a
classic and fashionable appeal that will translate to the woman who wants it
all in her timepiece."

Representing an evolvement of the traditional Baby-G line, the Vintage Style
collection brings an elegant edge for women looking to couple day-to-night
fashion with Baby-G's signature and unparalleled functionality. Pair these
timeless watches with any business suit for the ultimate "power" ensemble or
make them the finishing touch to the "night on the town" look so you always
know what time it is, even in dimly lit restaurants or lounges!

The Baby-G Vintage Style collection is available now at select Macy's and
Bloomingdales, key jewelers, and fashion boutiquesfor an MSRP of $180. For
additional information on the women's watches Baby-G, please visit for more information.

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to realize its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

SOURCE Casio Baby-G

Contact: Stacey Tropeano/Danielle Morrone, Coyne PR, (973) 316-1665, /, Sue Vander Schans/Elizabeth
Garcia, CASIO AMERICA, INC., (973) 361-5400, /
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