Bridgestone Americas Kicks Off Four Weeks of Environmental Announcements

   Bridgestone Americas Kicks Off Four Weeks of Environmental Announcements

Waste reduction, energy efficiency, eco-products and environmental leadership
to be featured throughout April in honor of Earth Day

PR Newswire

NASHVILLE, Tenn., April 10, 2013

NASHVILLE, Tenn., April 10, 2013 /PRNewswire/ --As part of its ongoing
commitment to ensure a healthy environment for future generations, Bridgestone
Americas, Inc., today kicked off a four-week schedule of announcements that
highlight the company's commitment to sustainable business practices. The
company's first announcement presents its success in significantly reducing
the waste it sends to landfills from its tire manufacturing plants throughout
North America.

Today, the company announced that two of its nine North American tire
manufacturing facilities have achieved zero waste to landfill. Progress to
eliminate unnecessary use of landfills started with significant reductions of
wastes and continued in 2006 when the company added a focus on finding uses
for remaining landfilled materials. This focus included viewing waste streams
as valuable resources that have markets, rather than landfills, as their
destinations. The company's Aiken, S.C., plant was the first to achieve zero
waste to landfill, starting in December 2012. The Wilson, N.C., plant reached
the zero-waste-to-landfill mark in early 2013.

"The teams at our Aiken and Wilson plants worked hard, and they take pride in
being first to achieve zero waste to landfill. They know that our other plants
are close on their heels," said Barry Owens, Vice President, Bridgestone
Americas Manufacturing Group. "We get excited about major changes when we see
healthy competition between our facilities. When it comes to recycling at
Bridgestone, the race is on. "

Innovation is key to Bridgestone's success in finding beneficial uses for what
used to be landfilled waste. The plants' zero waste to landfill efforts
include all the waste materials from manufacturing processes such as whole
scrap tires, rubber components and packaging, as well as ancillary support
processes such as offices and cafeterias. Waste at these facilities is sent to
various beneficial-use markets, such as generating energy and recycling into
other products, like mulch.

Since adding its corporate recycling focus in 2006, recycling by the company's
Aiken, S.C.; Bloomington, Ill.; Des Moines, Iowa; Joliette, Quebec, Canada;
LaVergne, Tenn.; Monterrey, Mexico; Warren, Tenn.; and Wilson, N.C. tire
plants has progressed from nearly half going to landfill to less than 15
percent overall today.

"Teammates across our business are always looking for innovative ways to
improve our processes and reduce our environmental impact," said Tim Bent,
Director of Environmental Affairs, Bridgestone Americas. "Significantly
reducing the waste we generate and send to landfills is an important step in
our commitment to help preserve our environment for future generations. Our
partners, communities and ultimately our customers expect it of us. We are
committed to exceeding their expectations and our own."

"One Team, One Planet" is the overarching program for all of Bridgestone
Corporation's environmental activities. Bridgestone's environmental mission is
"To help ensure a healthy environment for current and future generations" with
a focus on the company's three major objectives: Being in harmony with nature,
valuing natural resources and reducing CO[2] emissions.

For other recent press announcements, images and corporate logos, from
Bridgestone Americas, Inc., visit www.BridgestoneAmericasMedia.com. For
product information on the full lines of Bridgestone and Firestone brand
tires, visit www.BridgestoneTire.com. 

About Bridgestone Americas, Inc.:

Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

SOURCE Bridgestone Americas, Inc.

Website: http://www.bridgestoneamericasmedia.com
Contact: Media Center, 877-201-2373
 
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