Dell Launches Partner Advisory Council at its First India

Bangalore, Karnataka, India, Wednesday, April 10, 2013 -- (Business Wire India) 
-- Newly formed Council to play an instrumental role in Dell's channel strategy
over the next three years 
-- Summit demonstrates collaborative spirit of Dell's ‘Better Together'
channel strategy 
-- Dell announces 14 awards for its top performing partners at the two-day
summit 
Dell announced the launch of a Partner Advisory Council at their Partner Summit
which commenced today in Bangalore. Over the next year, the body, consisting of
key partners in Dell's network will act as an advisory committee for Dell on
matters related to business priorities, sales and India strategy. This select
group of partners will provide feedback, share ideas, and discuss strategies and
programs to augment sales and address enterprise customer needs. The Dell
Partner Summit is a two-day program (9th – 10th April, 2013) attended by more
than 50 partners from across India to share ideas and best practices, as well as
recognizes and rewards the company's top performers for the year.  
Keeping in mind the fast pace of expansion of Dell's Global Commercial Channel
(GCC) in the country, Dell has chosen to highlight ‘GCC's Journey in India' as
the theme of the Partner Summit this year. Dell's GCC currently retains over
2000 commercial relationships in India and overlooks programs and policies
related to its channel covering public large and medium-sized enterprises. 
Richard Lee, Global Vice-President & General Manager of Asia-Pacific, Global
Commercial Channels, who was present at the Summit said “We are very proud of
the pace at with the GCC is growing in India. The Partner Summit is an occasion
for us to celebrate the huge success of this program and to thank our partners
for their support. India being a priority market for our business we would like
to elevate the manner in which we engage with our partners, which is why we have
chosen to launch the Partner Advisory Council.” 
The Partner Advisory Council will consist of 10-15 select partners who will work
closely with the company, engage with top management and collaboratively chart
the course of joint success. The partners in this council will take office on
the basis of their depth of understanding of customer needs.  
Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India
said: “The Partner Advisory Council has been formed because kistening is at
the core of the Dell Partner Direct Program. We are sure that the Council will
succeed in delivering differentiation and become a vital part of our growth
plans for India.” 
Aligning winning priorities to make the Dell Channel ‘Better Together' for
partners, Dell's Global Commercial Channel will focus on winning in the Data
Center with the full range of Dell's end to end solutions. Dell's training &
enablement programs will help drive partner profitability. Dells GCC division
has taken several initiatives to empower its large partner base in the last year
including the launch of Dell's Engineer's Club in January 2013 and the recently
launched Enterprise Master Tool for its partners to bolster their sales by
getting free and easy access to vital sales information.  
About Dell 
As the visionary outcome of a true entrepreneur, Dell (NASDAQ: DELL) is
committed to helping small and medium businesses solve their technology
challenges, ease business pain points and draw greater value from IT. With
ProManage-Managed Services, Optiplex – the world's No. 1 business desktop, new
Latitude laptops, the designed-for-small business Vostro line, energy-efficient
PowerEdge servers and Small and Medium Business Solutions Center, Dell is here
to support entrepreneurs every step of the way. 
To view the photograph, please click on the link given below: 
Dell GCC_2 Years of Winning in India 
Media contact details 
Archana Mohan,
Dell India,
+91 9663405836,
Archana_Mohan@Dell.com 
Radhika Nandwani,
20:20 MSL,
+91 9953296961,
radhika.nandwani@2020msl.com 
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-0- Apr/10/2013 12:45 GMT
 
 
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