TripAdvisor Reveals Results Of Fourth Annual Vacation Rental Survey

     TripAdvisor Reveals Results Of Fourth Annual Vacation Rental Survey

Nearly Half of U.S. TripAdvisor Travelers Surveyed Plan to Stay in a Rental
Home in 2013

PR Newswire

NEWTON, Mass., April 10, 2013

NEWTON, Mass., April 10, 2013 /PRNewswire/ --TripAdvisor^®, the world's
largest travel site*, today announced the results of its fourth annual
vacation rentals survey of more than 1,300 U.S. travelers, predicting
increasing demand for rental properties. According to the survey, nearly half
(49 percent) of respondents have stayed or are planning to stay in a rental
home in 2013, up from 46 percent in 2012 and 40 percent in 2011.

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"The survey results show that rental properties continue to be a very
desirable accommodation option among U.S. travelers," said Brooke Ferenscik,
director of communications at TripAdvisor. "Whether they are traveling with a
large group and want more space and the creature comforts of home or they are
planning a romantic retreat with privacy and luxurious amenities in mind,
TripAdvisor offers a rich database of more than 300,000 vacation rental
listings to help guide them to the best vacation rental for their needs."

Vacation Rental or a Hotel?
Those who took the survey agreed that vacation rentals can be an excellent
alternative to a hotel stay. Respondents cited the following factors as those
most likely to sway them toward booking a vacation rental over a hotel:

  oSavings (82 percent)
  oLast-minute deals (82 percent)
  oTraveling with a large group (19 percent)
  oMore living space (15 percent)
  oBooking a trip for one week or longer (11 percent)

Benefits of a Vacation Rental
The survey further revealed that travelers are especially pleased with the
unique offerings that vacation rentals often provide. Respondents said they
like the following attributes best:

  oAccess to a full kitchen and/or laundry room (31 percent)
  oMore living space (27 percent)
  oFeels like home (10 percent)
  oMore family-friendly (10 percent)
  oLow prices (seven percent)

Get it Together
Families and group travelers are most drawn to rental homes, citing the above
benefits as their biggest motivators. Of those surveyed:

  oSeventy-five percent indicate they have shared a rental home with family
    on past trips
  oSixty-two percent say they choose to stay in a vacation rental property
    when they are traveling with family or a large group
  oWhen traveling on a family vacation, 89 percent prefer to stay in a
    vacation rental

Aspirational Escapes
When it comes to dream vacations, respondents revealed a taste for the
traditional, citing a beachfront villa (53 percent), mountain cabin (11
percent) and city apartment (10 percent) as the vacation rental types they'd
most like to try. The more unique options of a private castle or private
island appeared further down the list.

As for the luxury features often found in vacation rentals, travelers said a
private beach would most tempt them to book:

  oPrivate beach (25 percent)
  oAmazing view (18 percent)
  oPrivate pool (18 percent)
  oLarge outdoor deck/patio (11 percent)
  oPersonal chef (seven percent)

Popular Vacation Spots and Times
Among survey respondents planning a rental stay this year, the most popular
U.S. regions are the Southeast (33 percent), followed by the Southwest (16
percent) and the Northeast (12 percent). For travelers that are opting for a
vacation rental stay outside the U.S., 62 percent will be vacationing in
Europe, 25 percent in the Caribbean and 15 percent in Mexico.

In 2013, 37 percent of survey respondents say they plan to stay at a rental
property for at least a week. Summer is the most popular vacation season,
with 54 percent of travelers planning rental home stays between June and
August, followed by 41 percent of respondents planning trips this fall
(between September to November).

About TripAdvisor
TripAdvisor^® is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina underdaodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com,www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, January 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

Website: http://www.tripadvisor.com
Contact: Alison Croyle, (617)670-6737, acroyle@tripadvisor.com
 
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