L'ORÉAL : L'Oréal invents the luxury beauty of tomorrow in China

       L'ORÉAL : L'Oréal invents the luxury beauty of tomorrow in China

Shanghai, 10 April 2013 - L'Oréal  reaffirms its commitment to developing  the 
luxury beauty market in  China at a press  conference held today in  Shanghai. 
The market leader and pioneer in luxury beauty in China laid out its plans for
attracting the next generation  of Chinese luxury  consumers, namely with  the 
introduction of  game-changing  innovations  like  the  successful  launch  of 
instrumental beauty  leader,  Clarisonic,  in  January  2013  and  the  highly 
anticipated opening of the new Yves Saint Laurent Beauté boutique in May 2013.

Jean-Paul Agon, Chairman and CEO,  L'Oréal Group, said "Chinese consumers  are 
at the heart  of L'Oréal's  focus and energies.  A potential  250 million  new 
Chinese consumers will be using L'Oréal's products in the next 10 to 15 years,
making China the number one contributor  to our ambition of winning 1  billion 
new consumers and to our  strategy of universalization. A significant  portion 
of these consumers  will be recruited  by our Luxe  brands, the segment  where 
L'Oréal has  historically  led  the  market and  where  it  will  continue  to 
influence the shape of its future."

                      Read the multimedia press release

A unique and complete portfolio of luxury brands

The launch of new  brands like Yves Saint  Laurent Beauté further enhance  the 
existing L'Oréal Luxe  portfolio, allowing  it to  meet the  needs of  Chinese 
women and men across age, economic and lifestyle categories. The luxury beauty
shopper is able to choose from rich European heritage brands like Lancôme  and 
Giorgio Armani, disruptive American brands like Kiehl's and Clarisonic as well
as Asian gems like Shu Uemura  or Yue Sai - the  local brand that is based  on 
high-tech extraction methods of traditional Chinese medicine and emblematic of
"invented in China, for China".

Behind the strength of its brands is L'Oréal's devotion to gaining a  profound 
understanding of the Chinese  consumer and the  specificities of Chinese  skin 
and hair. This insight is made possible by the Group's long-term investment in
Research and Innovation, creating research hubs  all over the world, like  the 
one in  Pudong,  Shanghai, to  be  ever closer  to  its consumers.  With  the 
understanding of local needs, L'Oréal Luxe has been able to adapt its offering
to the cultural habits, texture preferences and skin care routines of  Chinese 
women and men, providing them  with iconic, tailor-made premium products  like 
Giorgio Armani's  Crema  Nera  Extrema  and  Helena  Rubinstein's  Life  Pearl 
Cellular. Chinese  consumers' penchant  for  ingredients used  in  traditional 
Chinese medicine  has also  inspired L'Oréal's  formulations, as  seen in  the 
Énergie de Vie range by Lancôme which uses precious root extracts of rhodiola,
gentian and wild yam.

China - L'OréalLuxe's foremost growth driver

Said  Nicolas  Hieronimus,  President,  L'Oréal  Luxe,  "The  most   beautiful 
expression of L'Oréal Luxe brands is in China - Our brands have flourished and
we have consistently outperformed the market growth for the past 10 years. Our
desire and  commitment is  to continue  investing in  the development  of  the 
luxury beauty segment in China, growing our Luxe offering and leading the  way 
in innovation  and retail.  More than  that, we  are absolutely  committed  to 
giving Chinese people the most innovative and aspirational products along with
the most sublime consumer experiences, made possible by the force of our local

L'Oréal Luxe  has led  the  way for  luxury beauty  in  China since  it  first 
introduced Lancôme to Chinese  consumers in 1993.  L'Oréal Luxe pioneered  the 
launch of international luxury beauty  brands, the opening of counters  across 
numerous cities,  including  tier 2  and  3  cities, and  the  development  of 
leading-edge media and digital initiatives in order to reach and deeply engage
a diversity of consumers.  20 years and  10 luxury brands  later (and soon  11 
with the upcoming  launch of Yves  Saint Laurent Beauté),  this foresight  has 
paid off -  L'Oréal Luxe is  the most  dynamic of the  major luxury  cosmetics 
groups in China with a growth of 1.3 times the market.

China has, in turn, provided L'Oréal Luxe the opportunity to reinvent itself
and redefine its brands to cater to the beauty needs of a new generation of
Chinese consumers. The exigencies of the market have challenged and inspired
each of L'Oréal's Luxe brands to constantly raise the bar in terms of product
offerings, distribution, retail and service excellence as well as creative
communications campaigns.

       For more information, please visitwww.beautyin-luxeinchina.com

Press release


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Source: L'ORÉAL via Thomson Reuters ONE
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