DataCash Launches Next Generation Global Fraud & Risk Management Solution

  DataCash Launches Next Generation Global Fraud & Risk Management Solution

  PR Newswire

  LONDON, April 10, 2013

LONDON, April 10, 2013 /PRNewswire/ --

Merchants  to  benefit from global fraud solution utilising first in kind
technologies  to  reduce the costs of fraud and approve more genuine orders

Global payments services provider, DataCash - a MasterCard company, today
announces the launch of GateKeeper:2.0. Aimed at online merchants and
acquiring banks from a white label perspective, Gatekeeper:2.0 utilises
advanced technologies and innovation to offer superior end-to-end fraud
monitoring, detection and prevention.

Merchants that utilise the solution are able to detect fraud and risk and
crucially identify genuine customers with pin-point accuracy, regardless of
the channel or geographic market that the transaction originated from.

This ensures merchants are able to mitigate the direct impact of fraud,
optimise the overall experience for their legitimate customers and capitalise
on the growth opportunities associated with geographic expansion and
multi-channel commerce.

With GateKeeper:2.0, Merchants:

  *Reduce costs of fraud with an average chargeback rates of less than 0.1%
  *Increase web sales revenues - one case study merchant saw up to a 54%
    increase over a four year period, whilst web sales fraud was reduced by
  *Increase efficiency - through reduction in transactions sent for manual
    reviews & resourceful handling of small number that do require review.
  *Enhance visibility and control as able to process, manage and report on
    all transactions despite currency, geography and payment type through one

GateKeeper:2.0 builds upon DataCash's existing GateKeeper platform, which has
been developed with over 14 years of global fraud & risk management experience
in high risk business sectors. The GateKeeper solution currently screens over
30 million transactions per month, from 30,000 merchants across 180 countries
worldwide. This includes one case study merchant which increased its sales
from €560 to €860 million as a result of GateKeeper's intelligent fraud
management approach. In the on-going battle against the evolving nature of
fraud, these developments will secure GateKeeper's precise ability to detect
whether a transaction is fraudulent or genuine.

"GateKeeper:2.0 has been developed in collaboration with MasterCard to
completely revamp fraud & risk management for merchants," states DataCash
President, Ajay Bhalla. "The current payment landscape is rapidly evolving to
offer merchants more and more global growth opportunities. GateKeeper:2.0 is a
universal solution which enables them to take advantage of this, without
putting their reputation & revenues at risk."

MasterCard's continual investment and combination of technology and expertise
has resulted in this industry leading solution suite, which is outlined
further in this video .

About DataCash

Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides
multi-channel global payment processing services and advanced fraud prevention
and risk management solutions to merchants and banks. As a global partner to
some of the world's most recognisable brands in the gaming, travel, retail and
finance sectors, DataCash combines smart thinking and an end-to-end solution
to help its customers transcend the complexities and expense associated with
payment processing. Advanced technology from DataCash enables customers to
accept and process payments in over 177 currencies, from over 45 brands across
e-commerce, m-commerce channels and cardholder present channels - with the
security and confidence of tools tailored to meet exacting and expanding
business needs. DataCash customers protect their brand and reputation, enhance
end-user experience and capitalise on new global market opportunities.

Contact: PRESS Contact: Simon Chan, Edelman for DataCash,, +44(0)20-3047-2433
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