Crocs Named 2013 Comfort/Wellness Footwear Brand of the Year at Second Annual UK Footwear Industry Awards

  Crocs Named 2013 Comfort/Wellness Footwear Brand of the Year at Second
  Annual UK Footwear Industry Awards

Business Wire

NIWOT, Colo. -- April 10, 2013

Crocs, Inc. (NASDAQ: CROX), the global footwear leader known for bringing
comfort to the world’s feet, today announced it was named the Comfort/Wellness
Footwear Brand of the Year at the UK Footwear Industry Awards ceremony in
Birmingham, England. The Footwear Industry Awards seek to recognize those in
the footwear industry who display innovation and forward thinking, alongside
traditional sales and business acumen.

Crocs was also named a finalist in the Kids Footwear Brand of the Year

“Comfort has always been at the core of Crocs footwear and is our primary
focus as we build on the more than 300 year round styles we have today,” said
Vince Gunn, Managing Director Crocs Europe. “After ten years, Crocs remains an
entrepreneurial company that embraces innovation and creativity. This unique
culture has influenced both our product and brand evolution. We’re honored to
receive this award, and I proudly accept it on behalf of our dedicated
employees who are passionately committed to bringing comfort to the world’s

Contributing to the comfort found in each pair of Crocs™ shoes is the
company’s proprietary Croslite^TM material. From wedges to golf shoes to
winter boots, Croslite™ technology is found in each pair of Crocs’ more than
300 footwear styles.

The awards event was organized by Datateam Business Media with the support of
the British Footwear Association (BFA), Independent Footwear Retailers
Association (IFRA), the Society of Shoe Fitters (SSF) and Footwear Today.
Winners were selected by more than 2,000 industry leaders.

To learn more about Crocs, visit

About Crocs, Inc.

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for
men, women and children with more than $1 billion in annual revenue. The
company offers several distinct shoe collections with more than 300
four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the soft,
comfortable, lightweight, non-marking and odor-resistant qualities that Crocs
wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from
the iconic clog to new sneakers, sandals, boots and heels. Since its inception
in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90
countries around the world.

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Crocs, Inc.
Shelley Weibel, 303-848-7000
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