Dentsu Sports Asia Appointed as Sponsorship Management Consultant for the 27th SEA Games in Myanmar

  Dentsu Sports Asia Appointed as Sponsorship Management Consultant for the
  27th SEA Games in Myanmar

Business Wire

TOKYO -- April 10, 2013

Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that its
overseas subsidiary Dentsu Sports Asia^1 (President & CEO: Kunihito Morimura;
Head Office: Singapore) has been appointed by the government of the Republic
of the Union of Myanmar as its sponsorship management consultant^2 for the
27th Southeast Asian (SEA) Games^3 to be held in Naypyidaw, Yangon and
Mandalay from December 11–22 this year. The agreement was signed earlier today
between the Ministry of Finance and Revenue of the Republic of the Union of
Myanmar and Dentsu Sports Asia.

Left: Kunihito Morimura, President & CEO, Dentsu Sports Asia / Middle: H.E.
Dr. Maung Maung Thein, D ...

Left: Kunihito Morimura, President & CEO, Dentsu Sports Asia / Middle: H.E.
Dr. Maung Maung Thein, Deputy Minister, Ministry of Finance and Revenue,
Republic of the Union of Myanmar / Right: Hardy Yang, Branch Manager, Dentsu
Asia Myanmar Branch Office (Photo: Business Wire)

In February this year Dentsu established a branch office of Dentsu Asia, the
Dentsu subsidiary which oversees operations in the ASEAN and Oceania region,
in Myanmar. In its role as sponsorship management consultant, Dentsu Sports
Asia will work with the Dentsu Asia branch in Myanmar and other Dentsu Group
companies under the Dentsu Asia umbrella to offer integrated advertising
communications proposals related to the 27th SEA Games to existing global,
regional and local clients as well as to attract new clients. Together they
will contribute to business expansion as well as build corporate and product
brand strength for clients in Myanmar and other countries in the ASEAN region.

As well as providing multi-faceted support geared toward the success of the
27th SEA Games, the Dentsu Group will utilize its strengths of knowledge and
experience in the sports marketing field to accelerate business development in
Myanmar.

^1 Dentsu Sports Asia
Established in 2010 in Singapore, Dentsu subsidiary Dentsu Sports Asia
develops sports marketing (including broadcast rights, sponsorships, event
management, PR, and athlete endorsements) and content-related business in
Asia, the Middle East, Turkey, Africa and Oceania.

^2 Sponsorship Management Consultant
Utilizing its expertise in the sports business, a sponsorship management
consultant provides consultation to maximize the total value of a
sports-related event. Services provided include consulting related to event
management, sponsorship contracts with corporate sponsors, and sales of
broadcast rights to other countries.

^3 Southeast Asian Games
Held biennially (in odd-numbered years), the Southeast Asian Games, which can
also be regarded as the Southeast Asian version of the Olympic Games, feature
more than 30 sporting events. This will be the third time that Myanmar will
host the SEA Games; the last time was 44 years ago, in 1969. In addition to
host country Myanmar, ten other Southeast Asian countries (Brunei, Cambodia,
Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, Timor-Leste
and Vietnam) will take part.

About the Dentsu Group
Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), the world’s largest
advertising agency brand with a history of 112 years, the Dentsu Group offers
a comprehensive range of client-centric communications and media services in
110 countries across five continents. Its Japan-wide network and London-based
global operating unit Dentsu Aegis Network Ltd., which oversees the operations
of Aegis Media, a leading global media and digital communications specialist,
as well as those of the Dentsu Network, which manages all of Dentsu’s other
global business operations outside Japan, together employ around 36,000
dedicated professionals. The Group is also active in the production and
marketing of sports and entertainment content on a global scale.

Dentsu Inc.: www.dentsu.com
Dentsu Aegis Network Ltd: www.dentsuaegisnetwork.com
Dentsu News: http://www.dentsu.com/news/index.html

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Contact:

Dentsu Inc.
Shusaku Kannan, 813-6216-8042
Senior Manager
Corporate Communications Division
s.kannan@dentsu.co.jp