ASCC to Redefine Spirits Market

  ASCC to Redefine Spirits Market

Business Wire

MIRAMAR BEACH, Fla. -- April 10, 2013

Even with two exciting new distilled spirits set to hit store shelves in a
matter of months, the Aristocrat Group Corp. (OTCBB: ASCC) isn’t settling for
simply competing in the booming, $5.5 billion U.S. vodka market. The company
intends to dominate the market with a defining innovation that will set
spirits marketed by Luxuria Brands, ASCC’s brand management division, apart
from their rivals.

For now, ASCC remains tight-lipped on specifics. But company CEO Robert
Federowicz is confident that the company’s plan for success will be hailed by
drinkers, mixologists and potential investors across the globe.

“We plan to deliver an irresistible product that will be noticed immediately
and become a true sensation in the world of distilled spirits,” Federowicz
says. “We’ll start with vodka, which is the hottest-selling spirit in the
country. But this innovation can be applied to beverages from gin to rum and
even whiskey.

“We can’t wait for people to see it, try it and talk about it,” he added.

ASCC plans to initially target the fast-growing super-premium vodka segment,
which has risen 32 percent in the last two years to $1.2 billion, according to
industry trade group the Distilled Spirits Council (DISCUS). ASCC’s debut
vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which
produces neutral spirits using quality ingredients including Idaho russet
potatoes, organic grains and Idaho winter wheat.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, Luxuria Brands. The success of the endeavor
will allow the company to compete in a highly profitable sector alongside
Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York &
Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

For more information on this initiative, please
visitwww.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. is on the path to becoming a provider of premiere luxury goods,
including top-shelf distilled spirits. The company targeted the growing market
for quality domestic liquor in order to deliver maximum returns to our
shareholders.

TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
visitwww.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com