Airgas Selects Acquity Group as Partner in Creating New Digital Experience

  Airgas Selects Acquity Group as Partner in Creating New Digital Experience

Business Wire

RADNOR, Pa. & CHICAGO -- April 10, 2013

Airgas, Inc. (NYSE: ARG), one of the nation’s leading suppliers of industrial,
medical, and specialty gases, today announced that Acquity Group (NYSE AMEX:
AQ) has been retained as a key partner in helping the company continue to
provide industry-leading service through the creation of new online digital
customer platforms.

“We understand that our customers rely on the Web and e-commerce as important
tools to help them manage their businesses,” said Michael Molinini, Airgas
President and CEO. “Airgas is committed to providing best-in-class e-commerce
capabilities for our customers and our relationship with Acquity Group is
integral in helping us execute this strategy and meet our goals.”

As one of the leading digital marketing companies, the Chicago-based Acquity
Group will provide their e-channel expertise in leading the design and
implementation of Airgas’ new content-rich website. The new Airgas digital
experience will enable customers to interact and transact with Airgas at any
time and across all channels, including mobile and social interactions.

“Acquity Group was selected for this Airgas initiative because of their
impressive record and reputation as an award-winning, business-to-business
digital marketing leader,” said Kelly Justice, Airgas Senior Vice President –
e-Business. “Their expertise in the industrial distribution market makes
Acquity an ideal partner as Airgas focuses on providing customers with the
best web and e-business services in the industry.”

“Airgas will work with Acquity Group personnel to integrate web and e-commerce
software platforms to provide customers with the information they need online
to improve their performance and manage their gases and hardgoods supply
chain,” Justice added. “We are reconstructing our website and making the right
business tools available so customers can find information on our products and
services, place and track orders, research order history, receive and pay
invoices, and much more.”

The new site will include tools that leverage Airgas’ expertise in
industry-specific uses of Airgas products, process improvements, production
efficiencies, and safety.

“Acquity Group is committed to providing transformational digital services for
our clients,” said Chris Dalton, CEO at Acquity Group. “We are excited to
partner with Airgas to bring a best-in-class e-business offering to the market
for them.”

About Airgas, Inc.

Airgas, Inc. (NYSE: ARG), through its subsidiaries, is one of the nation’s
leading suppliers of industrial, medical and specialty gases, and hardgoods,
such as welding equipment and related products. Airgas is a leading U.S.
producer of atmospheric gases with 16 air separation plants, a leading
producer of carbon dioxide, dry ice, and nitrous oxide, one of the largest
U.S. suppliers of safety products, and a leading U.S. supplier of
refrigerants, ammonia products, and process chemicals. More than 15,000
employees work in approximately 1,100 locations, including branches, retail
stores, gas fill plants, specialty gas labs, production facilities and
distribution centers. Airgas also markets its products and services through
eBusiness, catalog and telesales channels. Its national scale and strong local
presence offer a competitive edge to its diversified customer base. For more
information, please visit

About Acquity Group

Acquity Group is a leading global Brand eCommerce^® and digital marketing
company, creating award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and technology
to create unique brand experiences that build firm customer relationships.
Acquity Group works with leading brands like Adobe, Grainger, General Motors,
Penske, and Mine Safety Appliances through offices in North America. For more
information, please visit

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Doug Sherman, 610-902-6270
Acquity Group
Matt Schmeltz, 312-427-2040
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