SDL Receives Silver Winner Great Mind Award from the Advertising Research
SDL recognized for creating algorithm to predict and measure B2B
customer commitment to purchase based on social media data
MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 04/10/13 -- SDL
(LSE:SDL) has been honored with the 'Silver Winner' Advertising
Research Foundation (ARF) 2013 Great Mind Award in the Quality in
Research Category. SDL was selected for its work in creating a
scoring algorithm to predict and measure consumer intent, or "product
commitment" to purchase based on social media data.
"SDL has taken the industry lead in unlocking and uncovering meaning
from social data, so companies can better assess and make investments
in activities that improve the customer experience. The Great Mind
Silver Winner award is great recognition of the work SDL does every
day with major global brands helping them measure, manage, and
enhance the experiences of their most important customer segments,"
said Bob Boracci, president, ARF.
Product commitment is a key performance indicator for product
management, product development, and product marketing organizations
and a true measurement for evaluating effectiveness in creating
purchasers or customers. Using the system developed by SDL, marketers
can assess the presence of specific "product commitment" language and
conversations that indicate intent to purchase a product or service.
Unlike typical social media metrics, the SDL algorithm assembles and
models an exhaustive list of "commitment conversations," as well as
assesses the role and influence of the author of the conversation,
and also factors-in a 7-point sentiment scale calculation, to
accurately predict the likelihood to purchase a product or advocate
for a brand.
"By truly leveraging social data to understand the relative strengths
and weaknesses of a brand and what causes consumers to purchase that
product or products, organizations can hone in on the variables that
are impacting sales and revenues, and fine-tune their messaging and
marketing campaigns accordingly for greater impact," said Liz High,
Senior Director, Customer Experience Measurement and Analytics.
About the ARF
Founded in 1936 by the Association of National Advertisers and the
American Association of Adver
tising Agencies, the ARF is dedicated to
aggregating, creating and distributing research-based knowledge that
will help members make better advertising decisions. ARF members
include more than 400 advertisers, advertising agencies,
associations, research firms, and media companies. The ARF is the
only organization that brings all members of the industry to the same
table for strategic collaboration. The ARF is celebrating its 76th
year as the industry's authoritative source of advertising knowledge.
The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY
10016 and on the Web at www.thearf.org.
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and engage with them
across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL. For more information, visit www.sdl.com.
Martin Levy Public Relations, Inc.
+1 (858) 610-9860
SDL Social Intelligence
+1 (206) 595-8812
SDL Corporate Headquarters
+44 (0)7792 662213
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