Duane Reade Unveils Its First Mobile Application

               Duane Reade Unveils Its First Mobile Application

New York City's Largest Drugstore Chain Expands Digital Footprint through
Innovative Mobile Initiatives and Social Media Engagement

PR Newswire

NEW YORK, April 10, 2013

NEW YORK, April 10, 2013 /PRNewswire/ --Duane Reade has announced the launch
of its first mobile application for iOS devices. The free app, available in
the iTunes store (http://www.appannie.com/app/ios/duane-reade/), will
facilitate and further enhance customer access to Duane Reade's pharmacy
services, photo printers, prescription refills, Balance Rewards offers,
account information and in-store maps. The app is part of Duane Reade's
continued commitment to bolster customer experience and live by its New York
Living Made Easy principles.

As a part of the drugstore chain's effort to drive omni-channel engagement and
loyalty, Duane Reade has significantly expanded its digital and social media
initiatives to include comprehensive retail social amplification programs,
which have played an integral role in procuring strategic consumer-generated
media. These programs are a key factor in Duane Reade's extensive Twitter
community growth from 15,000 to 390,000+ followers in 7 months; allowing more
customers than ever to engage with their local Duane Reade stores from mobile
devices and has elevated Duane Reade to the most followed drugstore in the
world on Twitter.

"The auspicious introduction of our Google Niantic Labs Ingress mobile gaming
collaboration and now an unveiling of the Duane Reade branded retail mobile
application, reinforces our commitment to be relevant on digital mediums where
our customers are dedicating most of their time today," said Calvin Peters,
Online/PR Manager for Duane Reade. "Our mobile application framework is
entirely based on the award-winning Walgreens mobile app and will prove
essential to providing our on-the-go customers with efficient pharmacy, photo
and loyalty reward tools right at the palm of their hand."

The app features several innovative tools that include:


  oUsers who have upgraded to iOS6 can connect their Balance® Rewards account
    to Passbook
  oCreate a Balance® Rewards account, log in and add your rewards card to
  oSelect your preferred Duane Reade or Walgreens location and when you're
    near that store, Passbook will auto display your Balance® Rewards card


  oRefill by Scan* - Simply scan the barcode on your prescription bottle for
    instant refills
  oRefill Reminders - Sign up to get Rx Text Alerts to know when it's time to
    refill your prescriptions


  oQuickPrints - Choose pictures from your iPhone albums to print and pick up
    at your local Duane Reade or Walgreens - No log-in or account required
  oPrint from Facebook - Select photos from your Facebook albums to print and
    pick up at your local Duane Reade or Walgreens
  oPrintWorthy™ - Create and print a PrintWorthy™ card using a photo from
    your Facebook albums with likes and comments
  oPhoto Editing - Edit your photos using filters and a variety of editing


  oIn Store Maps - View floor maps to quickly find your items at Duane Reade
    or Walgreens stores
  oStore Locator - Find the Duane Reade or Walgreens closest to you and
    filter search results based on store type

About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York City.
In keeping with the company's brand vision of New York Living Made Easy, Duane
Reade provides New Yorkers with prescriptions, health products and services,
beauty products and services, food and convenience items for daily life in the
City...everything for "How I Feel", "How I Look", and "What I Need Now". The
company operates 250+ stores throughout the metropolitan New York region.
Duane Reade is part of the Walgreens family of companies, the nation's largest
drugstore chain with more than 8,000 stores in all 50 states, the District of
Columbia and Puerto Rico.

SOURCE Duane Reade

Website: http://www.duanereade.com
Contact: Calvin Peters, Duane Reade, 212-356-6827, petersc@duanereade.com; or
Rena Resnick, 5W Public Relations, 212-584-4323, rresnick@5wpr.com
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