Japan's All Nippon Airways Drives Multimillion Dollar Revenue Increase With HP
HP Autonomy's Multivariate Testing Solution Brings Rapid and Dramatic
Increase in Ticket Purchase Conversion Rate
PALO ALTO, CA -- (Marketwired) -- 04/10/13 -- HP (NYSE: HPQ) -- HP
Autonomy today announced that All Nippon Airways (ANA), Japan's
largest airline, is delivering an enhanced online customer experience
and increasing revenue with HP Autonomy's market-leading multivariate
testing platform, Optimost.
Founded in 1952, ANA is headquartered in Tokyo. Online sales are
critical to ANA's business, and it must deliver an exceptional online
experience in order to succeed. ANA's Web Sales Division was
established in 2002 specifically to meet this goal.
ANA has worked with HP Autonomy to deploy Autonomy TeamSite as its
Web Content Management platform, enabling its marketers to create and
deliver an engaging and compelling online experience. ANA had
previously been trying to improve its online customer experience
through trial and error based on ad hoc data analysis. ANA selected
Autonomy Optimost because it was able to offer both powerful
multivariate testing capabilities and world-class consulting
In the first phase of the Optimost deployment, ANA generated a
30-percent benchmark uplift in click-thrus to purchases of domestic
air tickets in just one month, leading to a subsequent uplift in
Autonomy Optimost allows marketers to create and run highly
sophisticated multivariate and A/B tests on HP Autonomy's eCommerce
sites, testing multiple combinations of content, design, layout,
pricing and offers with real customers to identify the combinations
that generate the best results. Optimost can be delivered hosted,
on-premises or as a self-service platform.
"We are dedicated to providing the best possible experience for our
customers, whether that be in the cabin, at the airport or while
booking a flight online," said Mr. Yoshinobu Maeda, senior manager,
Marketing Communication, All Nippon Airways. "Autonomy Optimost
helped us successfully adapt our websites to suit the demands of our
customers, without any negative performance impact on our systems or
page-load times. This has resulted in a better experience for our
customers and helped us to increase our online revenue."
For the next stage of the project, ANA plans to introduce
context-based personalization to its website, to match different
customer behavior profiles.
"HP Autonomy offers proven technology which allows businesses to take
the guesswork out of their marketing," said Rafiq Mohammadi, general
manager, Promote, HP Autonomy. "This takes the burden off the
marketing and web teams, and allows companies to provide the best
possible online experience for their customers."
Additional information about the HP Autonomy Marketing Performance
Suite is available at http://promote.autonomy.com/.
About HP Autonomy
HP Autonomy is a global leader in software that
processes human information, or unstructured data, including social
media, email, video, audio, text, and web pages, etc. Autonomy's
powerful management and analytic tools for structured information
together with its ability to extract meaning in real time from all
forms of information, regardless of format, is a powerful tool for
companies seeking to get the most out of their data. Autonomy's
product portfolio helps power companies through enterprise search
analytics, business process management and OEM operations. Autonomy
also offers information governance solutions in areas such as
eDiscovery, content management, and compliance, as well as marketing
solutions that help companies grow revenue, such as web content
management, online marketing optimization, and rich media management.
HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com.
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