Brightcove Announces Enhanced Support for TV Everywhere

  Brightcove Announces Enhanced Support for TV Everywhere

  Support for Adobe Pass and Akamai Sola Vision Identity Services enables TV
broadcasters to provide more access to premium video programming across every
                                    screen

2013 NAB Show

Business Wire

LAS VEGAS -- April 10, 2013

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced at the 2013 NAB Show that it has expanded support
for TV Everywhere authentication (TVE) through robust integrations with Adobe
Pass and Akamai’s Sola Vision Identity Services, enabling cross-device,
authenticated video experiences for both the Web and native mobile
applications. These integrations make it easy for TV broadcasters to provide
more access on more devices to premium video programming for existing
subscribers of cable and satellite services, helping these organizations to
grow their reach and deliver ad-supported video content to authenticated
audiences on every screen.

Thirty-seven percent of consumers take advantage of TVE offerings from TV
networks, while 30 percent of consumers access TVE content from pay TV
providers.^1 TVE represents a broad and fast-growing opportunity for TV
broadcasters to expand their reach to cable and satellite subscribers on the
devices where consumers are spending more time, deepen engagement with fans of
premium TV programming, and introduce new monetization opportunities.

“TVE is becoming a major priority for broadcasters as they look to grow their
audience and introduce new revenue opportunities for their premium video
content,” said Phil Costa, director of product management at Brightcove. “To
truly succeed with TVE initiatives, these organizations must have a
comprehensive solution that supports not only authentication, but also DRM and
advertising integrations that work across every screen.”

Brightcove's comprehensive support for TVE, which includes single-interface
sign-in through Adobe Pass or Akamai’s Sola Vision Identity Services, digital
rights management (DRM) and ad network and server integrations, provides
premium media brands with a complete authentication and protection solution.

Web-based TVE authentication against Adobe Pass or Akamai Sola Vision Identity
Services is available today with Brightcove Video Cloud. Additional
integration into Brightcove’s native player software development kits (SDKs)
for iOS and Android is planned for later this year. The native player SDKs
enable premium video publishers to rapidly deliver apps that integrate with
third-party services required for successful video monetization and harness
the performance and deep operating system integration that only native
technology can provide.

Adobe Pass and Akamai Sola Vision Identity Services can validate viewer
authentication across numerous platforms, allowing content subscribers to
access programming on desktop PCs, smartphones, tablets and connected TVs. In
addition, both solutions conduct unique device identification, alleviating
credential-sharing issues. This functionality, combined with the Video Cloud
online video platform’s multi-bitrate streaming, premier player experience,
geo-restriction, ad insertion, social distribution and analytics capabilities,
provides a robust TV Everywhere framework. Additionally, Brightcove’s
multi-layered suite of content protection and DRM capabilities, which includes
support for Adobe Access, Google Widevine and Apple HTTP Live Streaming,
ensures customers can securely deliver video content to a range of devices and
screens.

Brightcove will demonstrate its Video Cloud online video platform at NAB 2013
at booth # SU11014. To arrange a demonstration or schedule a meeting, please
contact nab@brightcove.com. In addition, Brightcove Video Cloud is powering
the NAB live stream and on-demand video portal.

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world’s professional digital media. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit http://www.brightcove.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

^1 GfK, “TV Everywhere Services from Networks Have Higher Awareness, Use Than
Those From Pay TV Providers;” January 22, 2013.

Contact:

North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
llangsdorf@sutherlandgold.com
or
Europe
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com
 
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