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Hawaiian Airlines to Begin Service to China in 2014



             Hawaiian Airlines to Begin Service to China in 2014

Manila Service to be Discontinued Later This Year

PR Newswire

HONOLULU, April 10, 2013

HONOLULU, April 10, 2013 /PRNewswire/ -- Hawaiian Airlines today announced it
plans to launch non-stop service between Honolulu and Beijing, China in April
2014, pending approvals by U.S. and Chinese regulatory agencies.    

(Logo: http://photos.prnewswire.com/prnh/20040827/LAF044LOGO)  

The new service, Hawaiian's tenth new international destination since November
2010, will allow visitors from China's capital city to access Hawaiian's
extensive network, serving the Hawaiian Islands and U.S. mainland.

"A scheduled flight between China and Hawai'i has long been an aspiration of
Hawaiian and the travel industry in our state, and as the barriers to visitor
travel from China to the United States slowly come down, we believe there will
be significant demand for a Hawai'i vacation and Hawaiian Airlines," said Mark
Dunkerley, Hawaiian Airlines' president and CEO. "With our network of flights
between the islands and from Hawai'i to 11 cities in the U.S. mainland,
Hawaiian is in a great position to offer the multi-stop itinerary that many
visitors from China prefer."

"I want to congratulate Hawaiian Airlines for its continued expansion into the
Pacific Rim," said Gov. Neil Abercrombie. "Hawai'i is the anchor of the Asia
Pacific region and this non-stop service to Beijing will give China greater
access to Hawai'i, which will become one of China's most important visitor
destinations. Both China's and Hawai'i's economies will be the direct
beneficiaries.  I have every confidence this non-stop service by Hawaiian
Airlines will enhance the cultural understanding that already exists between
China and Hawai'i."

The Hawai'i Tourism Authority estimates the new service will generate $81
million in annual visitor expenditures and $8.47 million in tax revenue for
Hawai'i. 

"This new non-stop service will help to significantly grow visitor arrivals
and expenditures from our highest spending visitor market," said Mike
McCartney, president and CEO of the HTA. "The China market continues to grow
year-over-year, and we anticipate further growth in 2013, targeting
double-digit increases in arrivals (+25% to 144,910 visitors) and expenditures
(+27% to $348 million)."

The new service will be launched from Honolulu on April 16, 2014 and will
operate three times each week using a 294-seat  A330 aircraft. It will be the
only non-stop service between Honolulu and Beijing, which has a population of
more than 20 million.

Subject to government approvals, Hawaiian's Flight HA 887 will depart Honolulu
International Airport at 1:30 p.m. every Wednesday, Friday and Sunday, cross
the international dateline, and land at Beijing Capital International Airport
at 7:30 p.m. the following day.

Hawaiian's Flight HA 888 will depart Beijing at 9:30 p.m. every Monday,
Thursday and Saturday, cross the international dateline, and arrive in
Honolulu at 1:05 p.m. the same day. 

Travelers on Hawaiian Airlines enjoy an inflight experience not offered by any
other airline. From the moment travelers board their Hawaiian Airlines flight,
the airline's renown 'Mea Ho'okipa' (translation: I am host) onboard
hospitality engages customers throughout the flight with its warm and friendly
celebration of the culture, people and Aloha Spirit of the Hawaiian Islands.

Manila Service Discontinued

Hawaiian Airlines also today announced it will discontinue its underperforming
non-stop Manila service this summer. 

Hawaiian Airlines flight HA 455 will make its final trip from Honolulu to
Manila on July 31, and HA 456 will make its final return from Manila to
Honolulu on Aug. 1, 2013. The service, which operates four times per week, was
inaugurated in April 2008.

The airline's reservations department will make arrangements with other
airlines serving Manila to accommodate customers who have ticketed
reservations after Aug. 1, and will be contacting affected passengers with new
accommodations.

The airline will continue to accept reservations for travel prior to the
discontinuation date, provided all travel is completed by Aug. 1, 2013. 

"High fuel prices and low fares have plagued this particular route and while
we have made several efforts to improve the economic performance of our Manila
service, including adjusting our flight schedule to optimize connections and
upgrading to newer A330 aircraft, we've concluded that the route will not be a
commercial success," explained Peter Ingram, Hawaiian's chief commercial
officer.

About Hawaiian Airlines

Hawaiian has led all U.S. carriers in on-time performance for each of the past
nine years (2004-2012) as reported by the U.S. Department of Transportation.
Consumer surveys by Conde Nast Traveler, Travel + Leisure and Zagat have all
ranked Hawaiian the highest of all domestic airlines serving Hawai'i.

Now in its 84^th year of continuous service, Hawaiian is Hawai'i's biggest and
longest-serving airline, as well as the largest provider of passenger air
service from its primary visitor markets on the U.S. mainland. Hawaiian offers
nonstop service to Hawai'i from more U.S. gateway cities (11) than any other
airline, along with service from Japan, South Korea, the Philippines,
Australia, New Zealand, American Samoa, and Tahiti. New nonstop service will
begin between Honolulu and Taipei, Taiwan on July 9, 2013. Hawaiian also
provides approximately 160 daily jet flights between the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ:
HA). Additional information is available at HawaiianAirlines.com. Follow
updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers
(@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).

SOURCE Hawaiian Airlines

Website: http://www.hawaiianairlines.com
Contact: Ann Botticelli, (808) 838-6758
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