TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

  TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

  Leading Digital Audio Ad Network to Provide Advertising Solution for Xbox
                             Music from Microsoft

Business Wire

NEW YORK -- April 10, 2013

TargetSpot, the largest Digital Audio advertising network, today announced
that it will deliver in-stream audio advertising for the Xbox Music^® service
from Microsoft Corp^®. Xbox Music is an all-in-one music service that allows
users to discover, buy, and stream music on popular devices. The service is
available on Xbox 360^® video game and entertainment consoles, Windows 8^® and
Windows RT^® tablets and PC’s, as well as Windows Phone 8^® devices.

TargetSpot will serve audio ads across all Windows 8 and Windows RT devices
where Xbox Music free streaming service is available, providing a
comprehensive monetization solution for Microsoft’s music content. Microsoft
will leverage TargetSpot’s ad insertion technology to deliver highly targeted
and relevant advertising to its listeners.

According to TargetSpot’s research, connected devices such as tablets and
smartphones are facilitating access to content and leading to increased
Digital Audio listening. Additionally, TargetSpot’s research shows that
already, more than one-third of Internet Radio listeners regularly tune in to
Digital Audio on a connected TV device.* With Xbox Music, Microsoft is at the
forefront of streaming music innovation, providing massive access and reach
across its powerful content platform.

“Our research shows that Digital Audio listeners consume their content across
multiple music services and across multiple devices,” said Eyal Goldwerger,
CEO of TargetSpot. “We are thrilled to add Microsoft’s Xbox Music service to
our expansive network to allow our advertisers to reach even more of their
target audiences.”

TargetSpot’s Internet Radio advertising network now includes more than 85
radio groups and pureplay online music providers, with thousands of music,
talk, news and sports channels. Using the TargetSpot network, advertisers can
target Internet Radio listeners based upon a variety of factors, including
geography down to the zip code level, time of day and personal listening
preferences.

*All statistics from “TargetSpot Digital Audio Benchmark and Trend Study,
2012”

About TargetSpot

TargetSpot is the largest Digital Audio advertising network. TargetSpot
connects top national brands, regional, and local advertisers to highly
engaged internet and mobile audiences. Advertisers work with TargetSpot’s team
or use its self-service platform to create rich media campaigns delivering
high-impact audio, display and pre-roll video advertising across thousands of
online properties. TargetSpot advertisers can target consumers by
demographics, listening preferences, and geography down to zip code level;
while benefitting from real time reporting and analytics. TargetSpot has more
than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision,
Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For
more information, please visit www.targetspot.com.

Contact:

PenVine for TargetSpot
Jennifer Schenberg
917-445-4454
jennifer@penvine.com
Or
Melanie Berger
850-567-0082
melanie@penvine.com
 
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