Rentrak Inks Deal With Sony Entertainment Television (SET) For TV Measurement
—SET to Capitalize on Rentrak's TV Ratings Currency for South Asian Networks—
PORTLAND, Ore., April 10, 2013
PORTLAND, Ore., April 10, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in multi-screen media measurement serving the advertising, television
and movie industries, today announced a multi-year TV Essentials contract with
Sony Entertainment Television, Asia (SET), one of India's leading Hindi
general entertainment television channels which reaches millions of households
in the United States and internationally.
SET chose to work with Rentrak's leading TV ratings currency to provide
detailed measurement to advertisers and agencies and remain competitive in the
South Asian marketplace.
"Rentrak's stable and granular TV ratings information as our currency will
assist SET Asia to provide detailed measurement allowing our advertising
clients to precisely target their campaigns," said Jaideep Janakiram, SVP
International Business- Head of North America at Sony Entertainment Network.
"Rentrak is proud to serve the South Asian category and prove the value of
SET's audience through our unique advertising targets. The South Asian market
is among the fastest growing populations in the United States and the growing
networks serving this audience need stable measurement to help them be
competitive within the industry," said Chris Wilson, President of National
Linear Television at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 30
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.
About Sony Entertainment Television, Asia:
Since its launch on the Indian subcontinent in 1995, Sony Entertainment
Television (SET) has enjoyed rapid success, leading to the establishment of
European, North American and African feeds known as SET Asia. SET and SET Asia
are now available in over 150 countries.The channels offer their viewers a
distinctive blend of entertainment programs twenty four hours a day,
including, soap operas, dramas, sitcoms, concerts, movies, and game shows.
Besides SET Asia, SET also has three other leading channels: MAX, India's #1
premier movies and special events channel, SAB, the only dedicated comedy
channel and Aath, the only dedicated Bengali Movie channel. Sony Mix a music
channel will be the fifth channel of SET to launch next month in North
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
SOURCE Rentrak Corporation
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