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Olympus Introduces the World's Only Articulating HD 3D Laparoscopic Surgical Video System



 Olympus Introduces the World's Only Articulating HD 3D Laparoscopic Surgical
                                 Video System

Technology Improves Speed, Accuracy and Precision of Surgical Procedures When
Compared with 2D Surgical Systems

PR Newswire

CENTER VALLEY, Pa., April 9, 2013

CENTER VALLEY, Pa., April 9, 2013 /PRNewswire/ -- Olympus, a precision
technology leader in designing and delivering innovative solutions in Medical
and Surgical Products, among other core businesses, announced today that it
has received 510(k) clearance from the U.S. Food and Drug Administration (FDA)
for its Articulating HD 3D Laparoscopic Surgical Video System. 

(Photo:  http://photos.prnewswire.com/prnh/20130409/PH89763 )

The Olympus Articulating HD 3D Laparoscopic Surgical Video System delivers
value to surgeons and patients by reducing surgical errors and improving the
speed, accuracy and precision of surgical tasks such as dissection, grasping
and suturing when compared with traditional 2D surgical systems, based on
internal Olympus testing conducted using a simulated surgical model. This is
accomplished by restoring natural 3D vision and depth perception when
performing laparoscopic procedures and is independent of a surgeon's skill
level.

"The Olympus HD 3D system is ideal for suturing, accurately identifying tissue
planes and other precision surgical tasks that are required in my laparoscopic
surgical cases," said Dr. Marcos Michellotti, Assistant Professor of Surgery
at Loma Linda University Health System in Loma Linda, California. "In
addition, the articulating design enables me to obtain the critical view of
anatomical structures in HD 3D without losing the important visual horizon.
This is not possible with traditional fixed angle laparoscopes."

Another significant advantage of the new Olympus HD 3D video platform is its
availability as a module that can be easily added to an existing Olympus EVIS
EXERA III Universal Imaging System. The modular design reduces the investment
necessary to add 3D capability, and allows the surgeon to choose either 2D or
3D visualization from the surgical field. This helps to reduce capital
investments and simplify asset management and
training.                              

"The Olympus HD 3D System brings value to those surgeons that need the
precision, resolution, and depth perception of 3D without the substantial
capital investment and annual maintenance expenses associated with
alternatives such as robotic technology," said Luke Calcraft, President of the
Medical Systems Group at Olympus Corporation of the Americas. "We are leading
the way with new innovations to help our customers realize the clinical
efficacy and cost effectiveness required under Accountable Care."

Olympus is a pioneer of minimally invasive surgery (Laparoscopy), a modern
technique in which an operation in the abdomen is performed through small
incisions as compared to larger incisions needed in traditional surgical
procedures. This surgical approach addresses the key requirements of
Healthcare Reform:

  o Increased Quality of Care – Minimally invasive surgery provides better
    clinical outcomes than traditional "open" surgery.
  o Decreased Costs – Numerous industry and clinical studies have demonstrated
    that minimally invasive surgery provides significant cost savings when
    compared to a robotic surgical approach.*
  o Enhanced Patient Satisfaction – Minimally invasive surgery provides less
    scarring, shorter hospital stays and faster recovery than traditional
    "open" surgery.

The Olympus Articulating HD 3D Laparoscopic Surgical Video System will be
showcased at the Society of American Gastrointestinal and Endoscopic Surgeons
(SAGES) 2013 Annual Meeting to be held April 17-20 in Baltimore, MD.  Surgeons
are invited to visit booth #111 and experience the benefits of the HD 3D
technology. 

For more information or to evaluate the HD 3D Laparoscopic Surgical Video
System, please contact your Olympus representative or call 800-548-5515.

*Data on file. 

About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus,
develops solutions for healthcare professionals that help improve clinical
outcomes, reduce overall costs and enhance quality of life for their patients.
By enabling less invasive procedures, innovative diagnostic and therapeutic
endoscopy, and early stage lung cancer evaluation and treatments, Olympus is
transforming the future of healthcare.

For more information visit Olympus at www.olympusamerica.com.

The Olympus ENDOEYE FLEX 3D is the world's only Articulating HD 3D Video
laparoscope.

SOURCE Olympus Medical Systems Group

Contact: Michael Levey of Olympus Corporation of the Americas, 484-896-5120,
michael.levey@olympus.com
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