Cereplast Italia Strengthens Its Sales Network
Retains Sales Agents to Serve Growing Demand in Italy Following Formal
Publication of Application Decree
EL SEGUNDO, Calif., April 9, 2013 (GLOBE NEWSWIRE) -- Cereplast, Inc.
(OTCQB:CERP) (the "Company"), a leading manufacturer of proprietary biobased,
compostable and sustainable bioplastics, today announced that its wholly owned
subsidiary Cereplast Italia is strengthening its sales network with the
addition of approximately seven sales agents to promote the Company's products
in Italy and neighboring countries.
The sales agents will focus on Cereplast Compostables® blown film grades. This
step follows the recent legislation in Italy requiring merchants to
discontinue the use of traditional single-use plastic bags in favor of
bioplastic bags and other alternatives. The sales agents are not employees of
the Company and have been retained with a commission-based structure, so there
is no cost to the company unless the agents successfully close sales.
Mr. Frederic Scheer, Chairman and CEO of Cereplast, stated, "Demand for our
blown film resins have increased steadily in anticipation of the publication
of the Application Decree requiring the use of bioplastic bags in lieu of
traditional single-use bags. With a target date for the enforcement of the
Decree in May we have retained a team of sales agents to maximize our sales
opportunities. We have only begun to scratch the surface of the $500 million
overall market and estimated $50 million market opportunity for us to capture
with the orders we have already received. This new team of sales agents is
fully prepared to help the Company take full advantage of these favorable
About Cereplast, Inc.
Cereplast, Inc. (OTCQB:CERP) designs and manufactures proprietary biobased,
sustainable bioplastics which are used as substitutes for traditional plastics
in all major converting processes - such as injection molding, thermoforming,
blow molding and extrusions - at a pricing structure that is competitive with
traditional plastics. On the cutting-edge of biobased plastic material
development, Cereplast now offers resins to meet a variety of customer
demands. Cereplast Compostables® resins are ideally suited for single-use
applications where high biobased content and compostability are advantageous,
especially in the food service industry. Cereplast Sustainables® resins
combine high biobased content with the durability and endurance of traditional
plastic, making them ideal for applications in industries such as automotive,
consumer electronics and packaging. Learn more at www.cereplast.com. You may
also visit the Cereplast social networking pages at Facebook.com/Cereplast,
Twitter.com/Cereplast and Youtube.com/Cereplastinc.
Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
When used in this press release, the words "anticipate," "believe,"
"estimate," "may," "intend," "expect" and similar expressions identify such
forward-looking statements. Actual results, performance or achievements could
differ materially from those contemplated, expressed or implied by the
forward-looking statements contained herein. These forward-looking statements
are based largely on the expectations of the Company and are subject to a
number of risks and uncertainties. These include, but are not limited to,
risks and uncertainties associated with: the impact of economic, competitive
and other factors affecting the Company and its operations, markets, product,
and distributor performance, the impact on the national and local economies
resulting from terrorist actions, and U.S. actions subsequently; and other
factors detailed in reports filed by the Company.
CONTACT: Cereplast, Inc.
(310) 615-1900 x154
Alliance Advisors, LLC
Cereplast, Inc. Logo
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