Champion Skier, Ski Jumper Join Team Kellogg's™

               Champion Skier, Ski Jumper Join Team Kellogg's™

Sarah Hendrickson and Ted Ligety join Kellogg's to share the potential of a
great start

PR Newswire

BATTLE CREEK, Mich., April 9, 2013

BATTLE CREEK, Mich., April 9, 2013 /PRNewswire/ -- With the close of the 2013
international ski competition seasons, Kellogg's is proud to welcome two new
athletes to Team Kellogg's™ as they work their way to the Sochi 2014 Olympic
Winter Games. Fresh off of the medal podium, ski jumper Sarah Hendrickson and
alpine skiing Olympic gold medalist Ted Ligety join Team Kellogg's 11-person
team of Olympic legends, athletes and hopefuls striving to represent Team USA
next year. Get to know the Team Kellogg's ^ athletes and follow them on their
journey at


Joining Team Kellogg's
Hendrickson and Ligety are the newest Team Kellogg's athletes to showcase how
everyone from kids to athletes can realize their potential when they start the
day right.

Sarah Hendrickson – Ski Jumping
When Sarah Hendrickson began skiing at the age of two, she could have never
imagined to what great heights she would soar. Her father was a ski jumper and
after watching her brother ski jump for two years, Hendrickson was no longer
content to just sit on the sidelines. Today, 18-year-old Hendrickson flies
through the air at an extraordinary 60 miles per hour and is the third-ever
woman to win the ski jumping world championship. Hendrickson looks to continue
to make history as women's ski jumping makes its debut at the Sochi 2014
Olympic Winter Games.

"Every day I love ski jumping more and more," said Hendrickson. "And I look at
each morning as a fresh start to take on the day and continue doing what makes
me happy."

Ted Ligety – Alpine Skiing
Growing up in Park City, Utah, it is not uncommon for kids to start skiing at
a young age. However, not everyone becomes an Olympic medalist like Ted
Ligety.Raised on the slopes, Ligety spent so much time skiing that he called
the mountain his "babysitter" while growing up. It certainly paid off as
Ligety raced his way from the Park City farm team up to the Park City ski team
and finally the U.S. ski team. Ligety's drive and determination continued to
help him earn Olympic gold at the Turin Games, and he has his sights set to do
so again in 2014.

"I couldn't be more thrilled to join the incredible athletes on Team Kellogg's
and help show how a great start can lead to so many great things," said
Ligety. "Breakfast fuels me for rigorous training each day, so it's an easy,
but important part of performing your best."

2014 Team Kellogg's Team USA Athletes:

  oGretchen Bleiler –Snowboarding
  oHeath Calhoun – Paralympic Alpine Skiing
  oJim Craig – Ice Hockey Legend & Team Co-Captain
  oMeryl Davis & Charlie White – Ice Dancing
  oSarah Hendrickson – Ski Jumping
  oTed Ligety – Alpine Skiing
  oNoelle Pikus-Pace – Skeleton
  oAmy Purdy – Paralympic Snowboarding
  oKristi Yamaguchi – Figure Skating Legend & Team Co-Captain
  oTorin Yater-Wallace – Freeskiing

Suggested Tweets:

  oCheer on newest #TeamKelloggs athletes @TedLigety and @SCHendrickson as
    they look toward #Sochi2014 #TeamUSA
  oMeet #TeamKelloggs athletes and follow them on their journey to #Sochi2014
  oWelcome @TedLigety and @SCHendrickson to #TeamKelloggs. From #greatstarts
    come great things #TeamUSA

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes
start the day off right through its support of the United States Olympic
Committee. Looking forward, Kellogg is proud to  support the U.S. Olympic and
Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at
the 2015 Pan American and Parapan American Games. Kellogg's products are
available to Team USA athletes at all U.S. Olympic Training Centers in
Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company. Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®,
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe
in the power of breakfast, we focus our philanthropic efforts global hunger
relief through our Breakfasts for Better Days™ initiative, providing 1 billion
servings of cereal and snacks - more than half of which are breakfasts - to
children and families in need by the end of 2016. To learn more about our
responsible business leadership, foods that delight and how we strive to make
a difference in our communities around the world, visit

SOURCE Kellogg Company

Contact: Media Hotline, Kellogg Company, 269-961-3799,; or Teresa Chou, 312-240-2836,
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