mDialog Partners With Brightcove to Extend Dynamic Video Ad Insertion to Joint
Partnership Enables Media Companies to Monetize Linear, Live and
On-Demand Video Content Across Desktops, Smartphones and Connected
LAS VEGAS, NV -- (Marketwired) -- 04/09/13 -- NAB 2013 -- mDialog
(www.mdialog.com), a leader in video stream management across
connected devices, today announced it has partnered with Brightcove
(NASDAQ: BCOV), a leading global provider of cloud content services.
mDialog will enable HLS and HDS ad insertion and measurement for
media customers that use the Brightcove Video Cloud online video
platform. mDialog enables real-time dynamic ad insertion across
devices, allowing customers to monetize linear, live and on-demand
video content across every screen while keeping their video workflow
and preferred vendor stack.
By shifting the complexities of online video ad insertion from the
video player to the cloud, mDialog seamlessly unifies the fragmented
device and desktop video ad delivery landscape. Joint customers can
use mDialog to prepare, insert and measure their Apple HLS and Adobe
HDS ad campaigns across all devices and content types, including
linear, live and VOD programming.
"The mDialog/Brightcove partnership is a tremendous validation of
mDialog's Smart Stream technology," said Greg Philpott, Founder and
CEO of mDialog. "We look forward to helping Brightcove customers
monetize their video ad campaigns in linear, live and VOD programming
across connected devices, including the flash-based desktop. Media
customers use mDialog to achieve online ad model parity with
traditional TV -- mass reach, standardized measurement, great user
experience and superior monetization."
"One of the biggest challenges facing media companies today is the
successful integration of advertising, analytics and content
protection required to propel their business," said Chris Johnston,
vice president of digital media solutions at Brightcove. "Our
partnership with mDialog makes it easier for media companies to
consistently and reliably reach their audiences and generate revenue
from their online video programming."
mDialog (www.mdialog.com) works with the largest media
companies in North America to manage, deli
ver, and measure video
advertising across IP-connected devices, including iPad, iPhone,
Android, Adobe Flash, Google TV, Apple TV, Roku and Xbox. The
company's Smart Stream platform dynamically delivers in-stream
uniquely addressable advertising within linear, live and on-demand
programming. Working with mDialog, content and service providers are
able to increase the value of their video streams while leveraging
their existing encoding, publishing and ad-decisioning investments
through Smart Stream Intelligence.
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