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Sauza(R) Tequila Revolutionizes the Margarita With the Introduction of Sauza(R) Sparkling Margarita


Sauza(R) Tequila Revolutionizes the Margarita With the Introduction of Sauza(R) Sparkling Margarita

Three Refreshing Flavor Combinations Offer a Unique Tasting Experience

DEERFIELD, IL -- (Marketwired) -- 04/09/13 -- Today, Sauza(R) Tequila, the world's #2 premium tequila, announces the launch of Sauza(R) Sparkling Margarita, a refreshing new way to enjoy the authentic taste of a margarita with the unique addition of effervescent bubbles. Available in three delicious flavors, including Original Lime, Wild Berry and Mango Peach, this fun, ready-to-serve cocktail captures the spirit of the traditional margarita paired with a unique twist of flavor.

Each variety of Sauza(R) Sparkling Margarita begins with a Sauza(R) Silver Tequila base, which is enhanced with Triple Sec along with bubbly effervescence and refreshing flavors.


 
--  Sauza(R) Original Lime Sparkling Margarita -- Offers margarita
    purists a simple twist featuring fresh agave and sweet and tart lime
    along with effervescent bubbles.
--  Sauza(R) Wild Berry Sparkling Margarita -- Perfect for those
    looking for an unexpected flavor pairing, Wild Berry features notes of
    bright cherry and citrus with just a hint of spice.
--  Sauza(R) Mango Peach Sparkling Margarita -- A sweet sensation,
    Mango Peach features the perfect balance of sweetness combining fresh
    mango and peach with the tart taste of lime.

"Launching just in time for the spring and summer entertaining season, Sauza(R) Sparkling Margarita allows you to easily turn any moment into a celebration," said Vanessa Jenkins, Senior Marketing Director of Tequilas at Beam Inc. "We've taken America's #1 cocktail and made it even more refreshing by adding a bit of effervescence to it. It's fresh, bubbly, and ready-to-serve -- perfect for any ladies' evening with friends. Now, you can simply open and pour margaritas that will truly bring some sparkle to the party, of course always responsibly."

Sauza(R) Sparkling Margarita launches in April 2013 with a suggested retail price of $12.99 per 750 mL bottle and $7.99 per 375 mL bottle for Sauza(R) Original Lime Sparkling Margarita, Sauza(R) Wild Berry Sparkling Margarita and Sauza(R) Mango Peach Sparkling Margarita. For more information on Sauza(R), visit www.sauzatequila.com, like us on Facebook (www.facebook.com/SauzaMargaritas) or follow us on Twitter @Sauza.

About Sauza(R) Tequila Sauza(R) Tequila is the perfect complement to a ladies night, allowing any moment to become a celebration. Each bottle of Sauza(R) Tequila, the margarita's favorite tequila, is carefully crafted using the finest agave from the renowned Sauza(R) distillery in Jalisco, Mexico. Sauza(R) offers a full line of tequila including Sauza(R) Tequila Gold, Sauza(R) Tequila Silver, Sauza(R) Blue Reposado Tequila, Sauza(R) Blue Silver Tequila and now, Sauza(R) Sparkling Margarita.

About Beam Inc. As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Always Entertain Responsibly Sauza(R) Sparkling Margarita, 9.95% alc./vol. Copyright2013 Sauza(R) Tequila Import Company, Deerfield, IL

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2278204

MEDIA CONTACTS: Amanda Shaker Beam Inc. 847.444.7699 Amanda.Shaker@BeamGlobal.com

Ryan Vaughan DBC PR+New Media 202.292.4575 Sauza@dbcpr.com

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