Sauza(R) Tequila Revolutionizes the Margarita With the Introduction of Sauza(R) Sparkling Margarita

Sauza(R) Tequila Revolutionizes the Margarita With the Introduction of Sauza(R) 
Sparkling Margarita 
Three Refreshing Flavor Combinations Offer a Unique Tasting
Experience 
DEERFIELD, IL -- (Marketwired) -- 04/09/13 --  Today, Sauza(R)
Tequila, the world's #2 premium tequila, announces the launch of
Sauza(R) Sparkling Margarita, a refreshing new way to enjoy the
authentic taste of a margarita with the unique addition of
effervescent bubbles. Available in three delicious flavors, including
Original Lime, Wild Berry and Mango Peach, this fun, ready-to-serve
cocktail captures the spirit of the traditional margarita paired with
a unique twist of flavor.  
Each variety of Sauza(R) Sparkling Margarita begins with a Sauza(R)
Silver Tequila base, which is enhanced with Triple Sec along with
bubbly effervescence and refreshing flavors. 


 
--  Sauza(R) Original Lime Sparkling Margarita -- Offers margarita
    purists a simple twist featuring fresh agave and sweet and tart lime
    along with effervescent bubbles.
--  Sauza(R) Wild Berry Sparkling Margarita -- Perfect for those
    looking for an unexpected flavor pairing, Wild Berry features notes of
    bright cherry and citrus with just a hint of spice.
--  Sauza(R) Mango Peach Sparkling Margarita -- A sweet sensation,
    Mango Peach features the perfect balance of sweetness combining fresh
    mango and peach with the tart taste of lime.

  
"Launching just in time for the spring and summer entertaining season,
Sauza(R) Sparkling Margarita allows you to easily turn any moment
into a celebration," said Vanessa Jenkins, Senior Marketing Director
of Tequilas at Beam Inc. "We've taken America's #1 cocktail and made
it even more refreshing by adding a bit of effervescence to it. It's
fresh, bubbly, and ready-to-serve -- perfect for any ladies' evening
with friends. Now, you can simply open and pour margaritas that will
truly bring some sparkle to the party, of course always responsibly." 
Sauza(R) Sparkling Margarita launches in April 2013 with a suggested
retail price of $12.99 per 750 mL bottle and $7.99 per 375 mL bottle
for Sauza(R) Original Lime Sparkling Margarita, Sauza(R) Wild Berry
Sparkling Margarita and Sauza(R) Mango Peach Sparkling Margarita. For
more information on Sauza(R), visit www.sauzatequila.com, like 
us on
Facebook (www.facebook.com/SauzaMargaritas) or follow us on Twitter
@Sauza. 
About Sauza(R) Tequila
 Sauza(R) Tequila is the perfect complement to
a ladies night, allowing any moment to become a celebration. Each
bottle of Sauza(R) Tequila, the margarita's favorite tequila, is
carefully crafted using the finest agave from the renowned Sauza(R)
distillery in Jalisco, Mexico. Sauza(R) offers a full line of tequila
including Sauza(R) Tequila Gold, Sauza(R) Tequila Silver, Sauza(R)
Blue Reposado Tequila, Sauza(R) Blue Silver Tequila and now, Sauza(R)
Sparkling Margarita. 
About Beam Inc.
 As one of the world's leading premium spirits
companies, Beam is Crafting the Spirits that Stir the World.
Consumers from all corners of the globe call for the company's
brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac,
Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos
Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish
Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is
focused on delivering superior performance with its unique
combination of scale with agility and a strategy of Creating Famous
Brands, Building Winning Markets and Fueling Our Growth. Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5
billion (excluding excise taxes), volume of 38 million 9-liter
equivalent cases and some of the industry's fastest growing
innovations. Headquartered in Deerfield, Illinois, Beam is traded on
the New York Stock Exchange under the ticker symbol BEAM and is
included in the S&P 500 Index and the MSCI World Index. For more
information on Beam, its brands, and its commitment to social
responsibility, please visit www.beamglobal.com and
www.drinksmart.com. 
Always Entertain Responsibly
 Sauza(R) Sparkling Margarita, 9.95%
alc./vol. Copyright2013 Sauza(R) Tequila Import Company, Deerfield,
IL 
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MEDIA CONTACTS:
Amanda Shaker
Beam Inc.
847.444.7699
Amanda.Shaker@BeamGlobal.com 
Ryan Vaughan
DBC PR+New Media 
202.292.4575
Sauza@dbcpr.com 
 
 
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