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Coca-Cola and Celebrity Chef Ingrid Hoffmann Partner to Bring the Fiesta Home This Cinco De Mayo

  Coca-Cola and Celebrity Chef Ingrid Hoffmann Partner to Bring the Fiesta
  Home This Cinco De Mayo

The Cooking Channel star shares authentic Mexican recipes and party tips that
            will bring families and friends together this holiday

Business Wire

ATLANTA -- April 09, 2013

The Coca-Cola Company and Ingrid Hoffmann are coming together to provide
families with simple recipes and fun party ideas to celebrate this Cinco de
Mayo. Inspired by her new book “Latin D’Lite” and Coca-Cola’s wellness
programs, Hoffmann created meal solutions to help families make smarter
choices this holiday.

“With our 126-year history of bringing people together, we know that great
food and a good party bring friends and families even closer,” said Lauventria
Robinson, VP Multicultural Marketing, Coca-Cola North America Group. “With the
help of Ingrid Hoffmann, we’re taking a different approach to Cinco de Mayo
and hope to inspire families to spend time together, and host their very own
Mexican fiesta filled with fun, family-friendly activities.”

Cinco de Mayo is celebrated with parades and street festivals in cities and
towns across the United States. This holiday commemorates Mexican culture and
history; it provides the opportunity for families to both celebrate Mexico’s
rich traditions and start some new ones, too.

“Any excuse is a good excuse to spend time with family and friends – and I
like to do it in a healthy way,” said Hoffmann, host of The Cooking Channel’s
Simply Delicioso. “I am excited to share some of my favorite Mexican recipes
and fun party ideas to help families bring the fiesta home, and enjoy a
delicious meal.”

This year, as part of the effort to provide everyone in the family with an
authentic experience, Coca-Cola, Fanta and Sprite made in Mexico Fiesta
24-packs will be available at participating retailers for a limited time.
These refreshing beverages may be paired with a variety of Mission® Mexican
food products including tortillas, chips, salsas and dip. The beverage and
food bundle offers instant redemption coupons.

The My Coke Rewards® digital platform features party planning tips, cooking
videos, recipes in English and Spanish, and a variety of prizes. Consumers are
encouraged to enter My Coke Rewards codes and Mission UPC codes for a chance
to win daily prizes, including Coke and Mission products for a year.

There are many ways to celebrate Cinco de Mayo. For tips on how to bring the
fiesta home for the family, visit www.mcr.com/cocacola for Ingrid’s Cinco de
Mayo-inspired recipes and party ideas.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at
www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or
check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

About Ingrid Hoffmann

Ingrid Hoffmann (www.ingridhoffmann.com),professional eater andhost
ofSimply Delicioso(Cooking Channel) andDelicioso(Univision), is passionate
about food and entertaining and spends each day sharing her enthusiasm and
talent with an international audience.In 2010, Ingrid partnered with Spanish
media giant, Univision, to take herDeliciosobrand to a new level. Hoffmann
andDeliciosoare featured in a range of cooking segments and capsules across
Univision Networks, including popular morning show “Despierta America” and
daytime show “Hoy”, as well as a online/mobile platform with Univision
Delicioso (www.UnivisionDelicioso.com). Her latest bookLATIN D’LITE:
Delicious Latin Recipes with a Healthy Twist(Celebra Hardcover; April 2,
2013) ia available in bookstores nationwide in both English and Spanish.

Contact:

The Coca-Cola Company
Melina Baetti, 404-676-1533
mbaetti@coca-cola.com
or
Eva Mejicanos, 305-961-7606
Eva.mejicanos@newlink-group.com
 
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