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Broadcasting Giant Astral Media Selects evolphin as Its Standard for Managing All Digital Content


Broadcasting Giant Astral Media Selects evolphin as Its Standard for Managing All Digital Content

Zoom Product Puts Staffers Back in Control of Complex Content Library, Reducing Search and Retrieval of HD Video Files to Milliseconds and Controlling Spiraling Storage Costs

SAN RAMON, CA -- (Marketwired) -- 04/09/13 -- evolphin Software, the leader in creative process management, today announced that Astral Media, Canada's largest specialty program broadcaster, has adopted evolphin's Zoom product as its standard for Digital Asset Management (DAM). Astral selected Zoom, in part, to help its employees manage retrieval of files from its increasingly complex library of millions of television and related video files. Montreal-based Astral Media produces dozens of video promos per week, and has seen its content library grow to more than one million files.

Facing the complexity of managing a content library of over 40TB, Astral employees also contended with the challenge of retrieving the exact version of any video asset required for a specific project. Before implementing evolphin Zoom 4.0, Astral found individual productivity decreasing as employees struggled to find the files they needed. Astral selected evolphin over competitive vendors on the strength of Zoom's DAM engine -- which reduced file retrieval times 90 percent on average, to a matter of milliseconds. Astral also chose evolphin because of Zoom's customizability and ability to integrate with Astral's specific video workflow needs.

"evolphin's team had a deep understanding of our creative process, and Zoom's extensibility to adapt to our workflows was impressive -- together a one-two punch that knocked out the competition," said Dany Lefebvre, senior director of operations, Astral Media. "There's no exaggerating the high value of a DAM system that can dovetail with a company's processes, no matter how complex and variable they may be."

Organizations like Astral benefit from Zoom 4.0's automated project workflows and advanced project analytics, which together help them control the management and production of valuable digital assets -- virtually eliminating delayed or over-budget projects. Since adopting Zoom, Astral Media is better managing its data growth and, secondly, has achieved a reduction in data storage requirements that had previously been growing at 50 percent per year. Bandwidth utilization has also been reduced despite the fact that the demand for services is increasing.

"We share large media files between teams and between offices, and needed a solution that could manage version control without monopolizing bandwidth," said Lefebvre. "evolphin made that possible, and also allowed us to reduce our IT costs significantly."

"Digital Asset Management has become a huge contributing factor to the success of the asset creation process," said Rahul Bhargava, founder and CTO of evolphin. "Astral Media exemplifies the kind of organization that prospers by using advanced asset management and versioning technology as an integrated component of its operations."

For more information on Zoom 4.0, click here. For more information on how Zoom compares with traditional DAM products, click here.

About evolphin evolphin builds innovative products and services for diverse verticals, including eLearning, media, advertising, broadcasting and gaming, that help its customers become leaders in today's global and very competitive market. The company delivers a complete but simple solution to manage the total lifecycle of any digital asset from idea to final delivery. Its products are visually intuitive, supported on multiple platforms, and provide an intelligent toolset for managing digital asset workflows, versioning and archiving, all supported by detailed analytics that provide more visibility than ever into the creative process. For more information on evolphin software, please call (888) 386-4114 or visit www.evolphin.com.

Editorial Contact: Gary Good Trainer Communications (707) 837-1718 evolphin@trainercomm.com

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