Broadcasting Giant Astral Media Selects evolphin as Its Standard for Managing
All Digital Content
Zoom Product Puts Staffers Back in Control of Complex Content
Library, Reducing Search and Retrieval of HD Video Files to
Milliseconds and Controlling Spiraling Storage Costs
SAN RAMON, CA -- (Marketwired) -- 04/09/13 -- evolphin Software,
the leader in creative process management, today announced that
Astral Media, Canada's largest specialty program broadcaster, has
adopted evolphin's Zoom product as its standard for Digital Asset
Management (DAM). Astral selected Zoom, in part, to help its
employees manage retrieval of files from its increasingly complex
library of millions of television and related video files.
Montreal-based Astral Media produces dozens of video promos per week,
and has seen its content library grow to more than one million files.
Facing the complexity of managing a content library of over 40TB,
Astral employees also contended with the challenge of retrieving the
exact version of any video asset required for a specific project.
Before implementing evolphin Zoom 4.0, Astral found individual
productivity decreasing as employees struggled to find the files they
needed. Astral selected evolphin over competitive vendors on the
strength of Zoom's DAM engine -- which reduced file retrieval times
90 percent on average, to a matter of milliseconds. Astral also chose
evolphin because of Zoom's customizability and ability to integrate
with Astral's specific video workflow needs.
"evolphin's team had a deep understanding of our creative process,
and Zoom's extensibility to adapt to our workflows was impressive --
together a one-two punch that knocked out the competition," said Dany
Lefebvre, senior director of operations, Astral Media. "There's no
exaggerating the high value of a DAM system that can dovetail with a
company's processes, no matter how complex and variable they may be."
Organizations like Astral benefit from Zoom 4.0's automated project
workflows and advanced project analytics, which together help them
control the management and production of valuable digital assets --
virtually eliminating delayed or over-budget projects. Since adopting
Zoom, Astral Media is better managing its data growth and, secondly,
has achieved a reduction in data storage
requirements that had
previously been growing at 50 percent per year. Bandwidth utilization
has also been reduced despite the fact that the demand for services
"We share large media files between teams and between offices, and
needed a solution that could manage version control without
monopolizing bandwidth," said Lefebvre. "evolphin made that possible,
and also allowed us to reduce our IT costs significantly."
"Digital Asset Management has become a huge contributing factor to
the success of the asset creation process," said Rahul Bhargava,
founder and CTO of evolphin. "Astral Media exemplifies the kind of
organization that prospers by using advanced asset management and
versioning technology as an integrated component of its operations."
For more information on Zoom 4.0, click here. For more information on
how Zoom compares with traditional DAM products, click here.
evolphin builds innovative products and services for
diverse verticals, including eLearning, media, advertising,
broadcasting and gaming, that help its customers become leaders in
today's global and very competitive market. The company delivers a
complete but simple solution to manage the total lifecycle of any
digital asset from idea to final delivery. Its products are visually
intuitive, supported on multiple platforms, and provide an
intelligent toolset for managing digital asset workflows, versioning
and archiving, all supported by detailed analytics that provide more
visibility than ever into the creative process. For more information
on evolphin software, please call (888) 386-4114 or visit
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