ViSalus Wins Prestigious Silver Telly Award for "Vi-Anthem" Video
LOS ANGELES, April 9, 2013
LOS ANGELES, April 9, 2013 /PRNewswire/ --ViSalus, a company that has helped
millions of people transform their health and fitness through the Body By Vi
Challenge^™, won its first Silver Telly Award given by the 34^th Annual Telly
Awards in the Branded Content – Promotional Branding category for its rousing
ViSalus champions personal achievement through the Body by Vi Challenge, a
90-day health and fitness platform that encourages anyone interested in losing
weight, achieving optimal physique or accomplishing a personal athletic
activity to join its online community and take on The Challenge. It's that
spirit of community and a participant's desire to achieve their personal best
that is integral to the brand and so artfully communicated in the
award-winning Vi-Anthem video.
"The Silver Telly Award marks the start of yet another great year for
ViSalus," says Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus.
"We are a company that believes that everyone's life is limitless and full of
opportunity. The Vi-Anthem video captures our core beliefs, and hopefully,
inspires others to believe in their own limitless possibilities."
The goal of the video was to capture the attitude, culture and brand that make
ViSalus unique. The video reinforces the distinctive ViSalus lifestyle – a
unique culture of community and personal achievement that speaks to people of
all ages. It's a culture that is young and young at heart, cool, modern and
edgy, yet warm, authentic and approachable. It's a community that has
something for everybody and every body. The Vi-Anthem video's "get out and
experience life" approach encourages viewers to ask themselves what they want
out of life and inspires them to inquire to find out more.
"The Silver Telly Award honors everyone at ViSalus and our global community,"
says Chris Schultenover, Vice President of Global Brand Experience. "When we
conceived and produced this video we did exactly what the ViSalus leadership,
company and community do every day – we strove for the best in everything we
The 'Silver' Telly is awarded by the Silver Telly Council, a prestigious
judging panel of over 500 accomplished industry professionals, each a past
winner of a Silver Telly. The award honors the very best in video and film
productions as well as commercial broadcast, with less than 10% of nearly
11,000 entries from all 50 states and numerous countries, receiving the
To view the Silver Telly award-winning the Vi-Anthem video visit our website
at visalus.com. To learn more about the Silver Telly Award, please visit
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is
the company behind the Body by Vi ^ Challenge^™, a 90-day personal health and
lifestyle transformation platform. ViSalus champions personal victories and
entrepreneurship through a social marketing model, premium products, and
supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE:
This press release contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking
statements can be identified by the fact that they do not relate to statements
of historical or current facts, and include statements concerning our plans,
objectives, goals, strategies, future events or performance and underlying
assumptions. Forward-looking statements often include words such as
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future operating or financial performance. Our forward-looking statements are
based on management's current expectations and assumptions regarding ViSalus's
business and performance, the economy and other future conditions and future
events, circumstances and results. As with any projection or forecast,
forward-looking statements are inherently susceptible to uncertainty and
changes in circumstances. ViSalus's actual results could differ materially
from those expressed or implied in the forward-looking statements. Important
factors that could cause ViSalus's actual results to differ materially from
the forward-looking statements include those set forth in Blyth, Inc.'s most
recently filed Annual Report on Form 10-K as well as other factors described
in such Annual Report on Form 10-K, this press release and other filings made
by Blyth, Inc. with the Securities and Exchange Commission.
For the reasons set forth above, investors should not place undue reliance on
forward-looking statements. The statements in this press release are made as
of the date of this press release, even if subsequently made available by us
or Blyth, Inc. on our or their website or otherwise. Neither we nor Blyth,
Inc. assumes any obligation to update the forward-looking statements provided
to reflect events that occur or circumstances that exist after the day on
which they are made, except as provided by law.
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