Fortegra Launches A New Consumer-Focused Insurance Brand

           Fortegra Launches A New Consumer-Focused Insurance Brand

Website for consumers unveiled at

PR Newswire

JACKSONVILLE, Fla., April 9, 2013

JACKSONVILLE, Fla., April 9, 2013 /PRNewswire/ --Fortegra, a new,
consumer-focused brand of Fortegra Financial, was launched to meet the
insurance and protection needs of today's middle-class. As part of the launch,
Fortegra has unveiled a consumer website at

"We know buying insurance and other forms of protection can be a complex and
confusing process," said Joe Alberti, vice president of specialty products
with Fortegra. "We offer simple products to meet the everyday needs of
individuals, families and entrepreneurs."

Fortegra's product offerings include an array across life and health
insurance, as well as other protection products, offered by Fortegra's
affiliates and business partners. "Our partnerships are key to being able to
offer the best protection products possible with the best overall value," said

"Our team of licensed agents work with consumers to help meet their specific
needs," said Alberti. "Life can come at you fast, and our goal is to help
consumers weather the storm."

With more than two-thirds of Americans living paycheck to paycheck, according
to a 2012 survey by the American Payroll Association, income protection is a
focus of the brand, as it seeks to assist consumers through life's peaks and
valleys. In addition, Fortegra's accident protection products will provide
peace of mind by helping families who may face unexpected medical expenses
should an accident occur.

More information about the products offered by Fortegra is available at the
new One of the key features of the site is an easy-to-use
form that can be submitted for a free quote and discount prescription card.
Further showcasing the site's ease of use, consumers can select the "call me
now" button to be contacted by a licensed agent directly.

Fortegra also announced the launch of its social presence on Facebook,
Twitter, Google+ and LinkedIn – offering an easier way to connect with its

As Fortegra grows, it will continue to expand its product offering with auto
and home protection products, to name a few. Fortegra is currently authorized
to sell most types of insurance in 46 states.

About Fortegra

Fortegra, a brand of Fortegra Financial Corporation (NYSE: FRF), offers
affordable health, life and accident insurance, and income and device
protection for consumers. For more information, visit

SOURCE Fortegra

Contact: Christina Morton, APR,, 407-849-0100
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