Airfoil Adds Asia Pacific Firm to its Growing Global Group
SILICON VALLEY, Calif. and HONG KONG, April 9, 2013
SILICON VALLEY, Calif.and HONG KONG, April 9, 2013 /PRNewswire/-- Airfoil, a
U.S. technology-focused PR and marketing communications agency, and Newell PR,
a China-based independent public relations firm that has won more technology
awards than any other national firm, announced today an exclusive affiliate
relationship to provide services to each firm's respective technology client
interests in the Asia Pacific and U.S. markets.
"Airfoil Global Group chose Newell as our exclusive affiliate for its
combination of expertise, geographic reach and strong track record for
producing innovative technology communications programs," said Janet Tyler,
Airfoil co-chief executive officer. "In addition to their interest in
high-growth regions like China, Indonesia and India, technology clients often
require a global communications partner that understands the Asia Pacific
region's influence over critical areas of their businesses, like product
development, engineering and even assembly."
Airfoil Global Group, a subsidiary of Airfoil, serves technology marketers and
communicators responsible for multi-national or global programs through a
carefully curated network of exclusive regional affiliates.Earlier in 2013,
Airfoil announced Babel PR as its exclusive affiliate for EMEA. Additional
affiliates to Airfoil Global Group are expected to be announced later this
Under the terms of the agreement, global programs managed by either
organization will be sourced to the other pending a joint review of the
clients' requirements. Client program activity will be delivered by teams
working primarily in Silicon Valley, Detroit, Hong Kong, Beijing, Shanghai and
Guangzhou. Programs determined to require niche expertise, geographic focus or
capabilities will be resolved through the agencies' combined networks.
"Newell is excited to formalize its work with Airfoil, as clients and
prospects will benefit from Airfoil's experience with global technology brands
such as LinkedIn, Parrot S.A., Microsoft and NVIDIA," said David Croasdale,
managing director of Newell PR. "In working with Airfoil for the past few
years, we've come to appreciate their approach of blending a focus on
strategic communications with pioneering programming in areas such as mobile
communications – this deal gives our clients a turn-key solution for
supporting their interests in the U.S. market."
The affiliate relationship was established following a rigorous review of
potential alternative partners by each agency. The evaluations assessed
expertise, capabilities, geographic coverage, culture and past performance.
"On a global scale, clients want access to deep expertise in the geographies
they care about and delivered in a model that is easy for them to manage,"
added Lisa Vallee-Smith, Airfoil co-chief executive officer. "Based on our
experience working together on shared client brands, we're confident Newell PR
is an attractive addition to both our clients and affiliates served by Airfoil
Airfoil, with offices in Silicon Valley and Detroit, is an independent firm
specializing in marketing communications and public relations for both
emerging and leading technology companies. Airfoil's teams drive technology
communications for a growing client roster across consumer, enterprise, health
care, cleantech and industrial segments. The agency provides services to
inform and accelerate clients' marketing communications, digital, social media
and brand strategy programs. Airfoil has been named Technology Agency of the
Year by the Holmes Report and recognized as a top firm in numerous industry
rankings. Visit www.airfoilgroup.com for more information.
About Newell PR
Established in 1993, Newell Public Relations is one of China's leading
independent public relations firms with offices in offices in Hong Kong,
Beijing, Shanghai and Guangzhou. The firm provides a full complement of public
relations services across the People's Republic of China and throughout Asia
Pacific via a network of like-minded affiliate agencies. For more information,
Contact: Kevin Sangsland, +1 248 304 7350, firstname.lastname@example.org
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