KIT digital Develops Online User Experience for Eurosport
Leading Broadcaster Turns to KIT for Strong Online Look and Feel
LAS VEGAS, NV -- (Marketwired) -- 04/09/13 -- KIT digital, Inc., has
been commissioned by Eurosport, Europe's leading sports entertainment
group to deliver a consistent and characterful user experience for
its online and connected television services, which could lead to
roll out to other platforms including computers, smartphones and
The first phase of the project was to deliver connectivity through
connected televisions from LG, Panasonic and Samsung. Given that the
three leading vendors operated significantly different platforms, the
KIT digital team first developed a baseline standard to work well on
each platform, determining the practical limits of page data and
complex transitions. This was used as the reference point to ensure
that a common design would be equally effective and functional on any
The team worked closely with stakeholders across Eurosport to
determine their priorities in terms of on-screen functionality, and
how the channel's distinctive branding could be developed to create a
consistent, attractive and immersive look and feel. They then looked
at the requirements from the consumer viewpoint, determining user
journeys, paying particular attention to the requirements of live
television, which is a central requirement of sports broadcasting and
a core element of Eurosport's DNA.
Using the Agile development environment the KIT digital team was able
to take these use cases and rapidly turn them into finished
functionality, which matched the user experience and branding goals
of the project. The connected TV apps* were released in time for the
London 2012 Games, where they were the first in the world to include
"Eurosport is hugely popular in 54 countries in Europe," said Arnaud
Maillard, Eurosport's Internet & New Media Director. "It is therefore
vital to us that our online services reflect the qualities of
Eurosport, in immediacy and accuracy as well as our branding, so we
turned to a specialist supplier, KIT digital, to help us design not
just the underlying online technology platform but the user
experience which our consumers will see."
"Broadcasters like Eurosport rec
ognise that one of the strongest
drivers for online services is to build brand loyalty," said Mark
Christie, CTO of KIT digital. "Delivering content to consumers online
and on mobile is not about getting an adequate stream out of the
door, it is about giving your users an experience they will
understand and appreciate, and to which they will keep returning."
The Eurosport Player is being systematically rolled out across
platforms. The first app was released for Panasonic connected TVs in
Spring 2012*. KIT digital continues to work with Eurosport on porting
the same user experience to an ever-broader range of devices.
*Not available in France.
About KIT digital, Inc.
KIT digital is a leading video management
software and services company. Cosmos and Cloud, the company's video
asset management systems, enable leading broadband media companies to
produce, manage and deliver multiscreen socially-enabled video
experiences to audiences wherever they are. KIT digital services
nearly 2,500 clients in 50+ countries including some of the world's
biggest brands, such as Airbus, The Associated Press, AT&T, BBC,
BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media
Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom
Italia, Telefonica O2, Universal Studios, Verizon, Vodafone VRT and
Volkswagen. KIT digital maintains headquarters in New York City and
offices in more than a dozen countries around the world. Learn more
about KIT digital, Inc. at www.kitd.com or follow on Twitter.
KIT digital Media Contact:
VP Brand and Communications
T: +1 (347) 328 3545
TallGrass PR Media Contact:
T: +1 (646) 559 1329
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