Aisin Reinforcing Its Sales Promotions in Eastern China

           Aisin Reinforcing Its Sales Promotions in Eastern China

  PR Newswire

  KARIYA, Japan, April 9, 2013

KARIYA, Japan, April 9, 2013 /PRNewswire/ -- Aisin Seiki Co., Ltd. (hereafter
referred to as Aisin) is reinforcing its sales promotions to local automakers
in Eastern China, centering around Shanghai where the automobile industry in
China is concentrated, with a view to enlarging business in the country.

(Photo: )

Aisin Seiki (China) Investment Co., Ltd., Aisin's local subsidiary controlling
operations in China, opened a Shanghai branch as its third sales base in
China, following the Tianjin main office and the Guangzhou branch, to enhance
sales promotions to automakers in the Shanghai region. The Shanghai branch has
started with six employees, and more staffing is to be considered to promote
sales for automakers located in western and southwestern China.

Also, Aisin and its group companies* will jointly exhibit as the Aisin group
in "the 15th Shanghai International Automobile Industry Exhibition (Auto
Shanghai 2013)" to be held at the Shanghai New International Expo Center from
April 21 to 29, 2013. Aisin will display engine-related products meeting
environmental restrictions, for which greater demand is anticipated, and
comfort-oriented sunroofs and power seats. It will also introduce functions of
power sliding door and power back door systems embedded on an actual car. The
Aisin group is thus targeting Chinese automakers to enlarge sales of
high-value-added system products, the group's specialty.

*Aisin Seiki Co., Ltd., Aisin AW Co., Ltd., Aisin AI Co., Ltd., ADVICS Co.,

About Aisin Seiki Co., Ltd.

The company is headquartered in Kariya city, Aichi Prefecture. Its President
is Fumio Fujimori.

Business in China

Aisin started engine parts production in 1995, and has enlarged its production
base targeting Japanese-owned automakers in China, particularly focused on
companies in Northern China (e.g. Tianjin, Tangshan) and Southern China (e.g.
Guangzhou, Foshan). Recently, aiming at strengthening business foundations in
Eastern China, Aisin established "Aisin (Nantong) Technical Center of China
Co., Ltd." in Nantong City of Jiangsu Province in September 2011 to develop
automotive parts, and a sunroof production company, "Aisin Wuxi Body Parts
Co., Ltd.," in Wuxi City in the same province. Aisin also has launched the
supply of body-related parts to Anhui Jianghuai Automobile Co., Ltd. This is
an example of expanding business with automakers in Eastern China.

Contact: (Mr.) Masayuki ToyamaPublic Affairs Dept. Aisin Seiki Co., Ltd.
Phone: +81-566-24-8232 Fax: +81-566-24-8003 E-mail:
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