India Australia Test Series Garner Highest TV Ratings Amongst

New Delhi, Delhi, India, Monday, April 08, 2013 -- (Business Wire India) 
-- The 4 test series clock up an average of 2.05 TVR 
-- The Hindi presentation contributes an impressive 40% to the overall ratings 
-- More than 9.28 crore fans watched the 4 test matches 
-- The series delivers almost 50% more ratings as compared to the previous India
Australia series in 2011/12 
The television broadcast of the recently concluded India Australia Test cricket
series 2013 has delivered an impressive average rating of 2.05 TVR. This is the
highest average rating for a Test series played by India in the past 4 years.
ESPN STAR Sports' commitment for enhanced viewer engagement with the
introduction of a world class Hindi commentary simulcast found favour with
cricket fans as it contributed 40% of the overall ratings. The 4 test series
delivered impressively on reach as well with 9.28 crore people watching the
The India Australia series 2013 has delivered almost 50% higher ratings as
compared to the previous India Australia series played in Australia in the year
2011/12 which averaged 1.37 TVR. The 4 test series also delivered 22% higher
ratings than the India England test series played earlier this season which
delivered an average of 1.68 TVR. The TV ratings peaked at 3.2 TVR on the
eventful 3rd day of the 4th test match when Cheteshwar Pujara made a quick fire
82 in India's pursuit for victory.  
Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd, said, “We
are extremely delighted with the results. Our approach to the presentation of
Indian cricket has been a game changer in many ways. The introduction of Hindi
commentary feed has done well and so has our strong web offering through which allows consumers to get in the game online. 
Our aggressive marketing campaigns through the season which focussed on new and
upcoming heroes of team India in transition culminating with the ‘Asli Test
Baaki Hai' campaign for the India Australia series struck a chord with fans
across the country.  
Our aim is to take the viewership of this game to a completely new level – be
it through our compelling campaigns, quality of talent, look and feel of the
presentation, multi-platform delivery or through promoting it across the entire
STAR network.” 
India Australia Test series 2012/2013 
Test matchTVR Ratings*
1st Test match 1.9
2nd Test match 2.1
3rd Test match 2.0
4th Test match 2.3
Average 2.05 
Source: TAM
TG: CS M, 15+, SEC ABC 
Media contact details 
Sameer Bajaj, Corporate Communications,
ESPN Software India Pvt Ltd,
+91 9811222700 
Supriya Gupta, Corporate Communications,
ESPN Software India Pvt Ltd,
+91 9899552515 
Monish Mazumdar,
IPAN H+K Strategies,
+91 9810542491 
Sukriti Kalra,
IPAN H+K Strategies,
+91 9910393262 
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: 4971fe5725954419805f564c18fd0124 
-0- Apr/09/2013 06:18 GMT
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