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New Drivers Gain Critical Defensive Driving Skills And Confidence Behind The Wheel From Toyota's Teen Safe Driving Program



 New Drivers Gain Critical Defensive Driving Skills And Confidence Behind The
                Wheel From Toyota's Teen Safe Driving Program

Free Events and New Online Resources Available to Help Reduce Teen Driving
Fatalities as Signature Program Moves into 10th Year

- Toyota Driving Expectations has benefited nearly 30,000 teens and parents

- Partnerships with National Safety Council and Teen Vogue expand Toyota's
commitment to road safety

- Events will be held in Torrance, Calif., Denver and San Antonio

- Registration for events at www.toyotadrivingexpectations.com

PR Newswire

TORRANCE, Calif., April 9, 2013

TORRANCE, Calif., April 9, 2013 /PRNewswire/ -- Toyota continues to offer its
free-of-charge safe driving skills program, Toyota Driving Expectations, and
comprehensive online resources with the goal of reducing motor vehicle
crashes, the leading cause of death among teens. Upcoming behind-the-wheel
safety events will be held in Torrance, Calif., Denver and San Antonio for
newly licensed or permitted teens and their parents to learn about defensive
driving skills, crash avoidance techniques and the dangers of distracted
driving during the 2.5-hour program. 

Moving into its 10^th year, Toyota Driving Expectations supplements standard
driver's education to prepare inexperienced drivers for the challenges they'll
face on the road. In recognizing the importance of parents' involvement to
help their teens develop responsible driving habits, the program requires a
parent or guardian to accompany their teen.

Kicking-off in Torrance, Calif., professional instructors in the Toyota
Driving Expectations "On The Road" program tour lead teens through driving
courses and in-classroom discussions, while encouraging continued learning at
home and demonstrating safe driving habits. This year's events will be held
at:

  o Torrance, Calif. on May 4-5 at Toyota headquarters. Registration now open
    at www.toyotadrivingexpectations.com 
  o Denver, Colo. on May 18-19 at Bass Pro Shops. Registration opens April 18.
  o San Antonio, Texas on June 8–9 at Toyota Texas Plant. Registration opens
    May 9.

"Safer drivers lead to safer roads, so Toyota is committed to helping educate
and empower teens and parents around smart driving choices," said Michael
Rouse, Toyota's vice president of diversity, philanthropy and community
affairs. "Through our safe driving programs, partnerships and online
resources, we hope more young drivers will absorb the sobering lessons of
distracted driving and learn key skills to keep themselves safe behind the
wheel."

To further the connection with teens in local communities, Toyota Driving
Expectations has launched teen driving assemblies in high schools and
dealerships across the country. Free Toyota Driving Expectations safety
clinics at select Toyota dealerships will be led this summer by professional
drivers who address vehicle safety features, defensive driving, distracted
driving and vehicle maintenance.

Making Safe Driving Information and Resources Available

Toyota also offers free online safety resources for teens, parents and
educators through its partnership with Discovery Education at
ToyotaTeenDriver.com.  The Toyota Teen Driver also has annual contests for
teens and educators, including the current Toyota Teen Driver Video Challenge,
whose top ten videos are open for public voting now through April 16^th.  The
winning teen will receive $15,000.  

Last fall, Toyota's Collaborative Safety Research Center (CSRC) and the
University of Michigan Transportation Research Institute (UMTRI) announced
preliminary findings from a major, national study that analyzed the critical
role parents play in shaping teen driving habits. The UMTRI/Toyota Teen Driver
Distraction Study found a significant correlation between parent and teen
behaviors behind the wheel, suggesting parents can be influential role models
for young drivers. Startling study findings showed that 61 percent of parents
and 54 percent of teens report that they use a hand-held cellphone while
driving, emphasizing the importance of including parents in the Toyota Driving
Expectations program. 

While helping parents talk to their teens about safety can be challenging,
Toyota is dedicated to furthering this important conversation. Earlier this
month, the company partnered with Teen Vogue to launch "Arrive in Style", a
safe driving campaign to raise awareness of the dangers of distracted driving
among teenage girls and inspire them to make a mutual commitment with their
mothers to drive safely.  The campaign features monthly advertorials with tips
and advice from Toyota on different safe driving topics, as well as stories
and online videos of Teen Vogue readers and their mothers about their
commitment to driving safely.  A microsite (arriveinstyle.teenvogue.com) will
feature Toyota's Mutual Driving Agreement that mothers and daughters can
e-sign and share via Facebook for a chance to win monthly prizes. In addition
to signing the Agreement, teens can upload a photo on the microsite of them
and their mom "air driving" for a chance to win a trip to New York City to be
featured in the February 2014 issue of Teen Vogue.

Building on its 10-year relationship with the National Safety Council, Toyota
supports the Council's DriveitHOME initiative, launched in March at
www.driveithome.org. Designed by and for parents of newly licensed teen
drivers, the online community uses highly visual media to educate parents on
the dangers facing teens on the road and ways to coach recently licensed
drivers. Like Toyota Driving Expectations, DriveitHOME encourages the
conversation about safe habits to continue long after teens receive a license.

For more information about Toyota's teen driving events, programs,
partnerships and commitment to safer roads, visit
www.toyotadrivingexpectations.com and www.toyotateendriver.com.
About Toyota

Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants.  Toyota directly employs over
31,000 in the U.S. and its investment here is currently valued at more than
$23 billion, including sales and manufacturing operations, research and
development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where
it does business and believes in supporting programs with long-term
sustainable results. Toyota supports numerous organizations across the
country, focusing on education, the environment and safety. Since 1991, Toyota
has contributed nearly 700 million dollars to philanthropic programs in the
U.S. 

For more information on Toyota's commitment to improving communities
nationwide, visit http://www.toyota.com/philanthropy.

About National Safety Council
The National Safety Council (www.nsc.org) saves lives by preventing injuries
and deaths at work, in homes, communities and on the roads, through
leadership, research, education and advocacy.

Toyota Contact:
Karen Polan
Toyota Motor Sales, U.S.A., Inc.
310-468-4861  
karen_polan@toyota.com

Media Contact:
Rebecca Lee
GolinHarris for Toyota
213-438-8827
rlee@golinharris.com

SOURCE Toyota

Website: http://www.toyota.com
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