Amplifi Commerce Expands Its Global Team with the Acquisition of Cross e-Channel (CEC) Business Wire DALLAS -- April 09, 2013 Amplifi Commerce, a leading independent eCommerce & eBusiness consultancy and provider of multi-channel commerce and interactive marketing services, announces the recent acquisition of Cross e-Channel (CEC). Purchase price and terms of the transaction were not disclosed. The addition of CEC, which now places Amplifi Commerce among the largest independent eCommerce consulting firms in North America, was driven by the desire to capitalize on the evolving needs of their clients for increasingly sophisticated and integrated strategy, digital marketing and eCommerce service offerings. CEC, with offices in Bangalore, India, is an engineering company at its core with a unique approach in developing productized and accelerated integrations to eCommerce platforms such as Oracle ATG Commerce, Magento and others, impacting both cost and time to market. CEC expanded its engineering focus to include expertise in delivering fully internationalized, multi-site, eCommerce solutions for global organizations in retail, high fashion and telecommunications. Amplifi Commerce fully intends to leverage both the integrated assets that CEC has developed as well as its expertise to enhance its growing eCommerce Managed Services program enabling clients to focus on core business areas while using Amplifi Commerce to ensure an optimized and fully serviced online business solution. “Amplifi Commerce is determined and well positioned to be the industry's leading eCommerce consulting firm, and welcoming CEC to our family represents a strategic opportunity to increase not only our global reach, but to leverage the unrivaled thought leadership and expertise in eCommerce this joint team affords our clients,” says Corey Mellick, President and CEO, Amplifi Commerce. “This is yet another milestone in our quest to amplify our client’s business. CEC’s depth in eCommerce platforms across B2C and B2B clients, along with its expert services that accelerate the integration for commerce related solutions such as CRM, ERP and Supply Chain, make for a valuable addition to Amplifi Commerce and create a powerful set of service offerings benefiting our clients.” About Amplifi Commerce Amplifi Commerce is a leading provider of multi-channel commerce and interactive marketing services enabling clients to navigate and thrive in today’s digital economy. The company’s eCommerce and eBusiness consultancy provides Business Strategy, Digital Marketing, Technology Implementations and Operational Management solutions that make a measurable difference to brands across the globe including Claire’s Stores, Conde Nast, lululemon athletica, Laura Mercier Sur La Table, and Fox Head Racing.Amplifi Commerce is headquartered in Dallas, with offices in Chicago, Los Angeles and New York. For more information, please visitwww.amplificommerce.com. Contact: AmplifiCommerce Travis Hess, 972-561-5500 F: 972-861-5518 www.amplificommerce.com
Amplifi Commerce Expands Its Global Team with the Acquisition of Cross e-Channel (CEC)
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