Amplifi Commerce Expands Its Global Team with the Acquisition of Cross e-Channel (CEC)

  Amplifi Commerce Expands Its Global Team with the Acquisition of Cross
  e-Channel (CEC)

Business Wire

DALLAS -- April 09, 2013

Amplifi Commerce, a leading independent eCommerce & eBusiness consultancy and
provider of multi-channel commerce and interactive marketing services,
announces the recent acquisition of Cross e-Channel (CEC). Purchase price and
terms of the transaction were not disclosed.

The addition of CEC, which now places Amplifi Commerce among the largest
independent eCommerce consulting firms in North America, was driven by the
desire to capitalize on the evolving needs of their clients for increasingly
sophisticated and integrated strategy, digital marketing and eCommerce service

CEC, with offices in Bangalore, India, is an engineering company at its core
with a unique approach in developing productized and accelerated integrations
to eCommerce platforms such as Oracle ATG Commerce, Magento and others,
impacting both cost and time to market. CEC expanded its engineering focus to
include expertise in delivering fully internationalized, multi-site, eCommerce
solutions for global organizations in retail, high fashion and
telecommunications. Amplifi Commerce fully intends to leverage both the
integrated assets that CEC has developed as well as its expertise to enhance
its growing eCommerce Managed Services program enabling clients to focus on
core business areas while using Amplifi Commerce to ensure an optimized and
fully serviced online business solution.

“Amplifi Commerce is determined and well positioned to be the industry's
leading eCommerce consulting firm, and welcoming CEC to our family represents
a strategic opportunity to increase not only our global reach, but to leverage
the unrivaled thought leadership and expertise in eCommerce this joint team
affords our clients,” says Corey Mellick, President and CEO, Amplifi Commerce.
“This is yet another milestone in our quest to amplify our client’s business.
CEC’s depth in eCommerce platforms across B2C and B2B clients, along with its
expert services that accelerate the integration for commerce related solutions
such as CRM, ERP and Supply Chain, make for a valuable addition to Amplifi
Commerce and create a powerful set of service offerings benefiting our

About Amplifi Commerce

Amplifi Commerce is a leading provider of multi-channel commerce and
interactive marketing services enabling clients to navigate and thrive in
today’s digital economy. The company’s eCommerce and eBusiness consultancy
provides Business Strategy, Digital Marketing, Technology Implementations and
Operational Management solutions that make a measurable difference to brands
across the globe including Claire’s Stores, Conde Nast, lululemon athletica,
Laura Mercier Sur La Table, and Fox Head Racing.Amplifi Commerce is
headquartered in Dallas, with offices in Chicago, Los Angeles and New York.
For more information, please


Travis Hess, 972-561-5500
F: 972-861-5518
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