Seamless Enters into Agreement with Ur & Penn for Mobile Payments with SEQR

  Seamless Enters into Agreement with Ur & Penn for Mobile Payments with SEQR

Business Wire

STOCKHOLM -- April 09, 2013

Seamless, (STO:SEAM) listed on Nasdaq OMX, has entered into an agreement with
the leading distributor of watches in the Nordic area, Ur & Penn, to introduce
the SEQR mobile payment solution. The agreement will enable customers to pay
with SEQR in all shops throughout the chain.

SEQR has already been integrated into one of the world’s leading and most
comprehensive retail solutions, LS Retail, which is used by Ur & Penn.
Consequently, SEQR can be very easily introduced in a shop with no need for
further adaptations or installation of new hardware. “Ur & Penn is an ideal
chain for SEQR. Our solution can easily be introduced, and the retailer starts
to make real savings from the very first payment,” says Peter Fredell, CEO and
President of Seamless. Under the agreement, Seamless will receive a
transaction fee for every payment made with SEQR in Ur & Penn shops.

Paying for goods via SEQR is a very simple and secure procedure. All the
customer needs to do is use the SEQR app in their mobile phone to scan a QR
code at the cash terminal, and then approve the transaction by entering their
PIN. Users have a free account at Collector and receive an invoice at the end
of the month that provides a clear overview of all purchases made during the
month. The customer also receives a digital receipt for each purchase directly
in their mobile phone.

“The new mobile society brings many new solutions that are convenient, both
for us and the customer. We’re testing SEQR in our five largest shops and, if
the trial proves successful, our plan is to implement the system throughout
the chain, in all 102 shops,” says Henrik Stiernborg, CEO of Ur & Penn.

About Seamless

Seamless is one of the world’s leading providers of payment solutions for
mobile phones, handling more than 3.1 billion transactions each year via
525,000 active sales outlets. Combined with over eleven years’ experience and
a presence in 26 countries, this gives Seamless a strong position in the
market for mobile payments. It is the company’s unique transaction platform
that enables SEQR. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM

About SEQR SEQR, developed by Seamless, is the fastest and easiest mobile
payments solution currently available on the market. All customers need to do
is use the SEQR app to scan the QR code at the POS terminal and approve the
payment by entering their PIN. SEQR works just as well for physical
transactions as for e-commerce, and is both faster and more secure than card
payments. The technology behind the solution means that there is no investment
cost for retailers. All that is required is a QR code sticker at the POS
terminal. In addition, the low transaction charges allow the retailer to save
money. – Twitter: @seqrse( –

This information was brought to you by Cision


Seamless Distribution AB
Peter Fredell
tel. +46 (0)8-564 878 00
Olivera Andersson
Communications Manager
tel. +46 (0)70-660 51 96
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