NCAA CHAMPIONSHIP GAME GETS 14.3/23 RATING/SHARE
(The following is a reformatted version of a press release issued by CBS and received via e-mail. The release was confirmed by the sender.)
April 9, 2013
2013 NCAA CHAMPIONSHIP GAME FEATURING LOUISVILLE OVER MICHIGAN SCORES 14.3/23 RATING/SHARE IN METERED MARKETS, UP 18%
Overall 2013 NCAA Tournament Across Turner Sports and CBS Sports Delivers 7.2/15 Average Rating, Up 9%
CBS Sports and Turner Sports’ exclusive live coverage of the 2013 NCAA Division I Men’s Basketball Championship game on Monday, April 8, which saw Louisville beat Michigan on CBS, delivered an average overnight household rating/share of 14.3/23, up 18% versus last year’s 12.1/19, according to Nielsen.
The overall 2013 NCAA Tournament average-to-date rating in the metered markets scored a 7.2/15, up 9% from a 6.6/14 in 2012. The 7.2/15 tied with 2011 as the highest overall average for the NCAA Tournament in eight years (7.3/14; 2005).
The 2013 NCAA Championship game rating/share peaked at a 17.3/32 rating from 11:30-11:45 PM, ET.
Top five rated metered markets:
1. Louisville - 54.0/70
2. Detroit - 33.5/47
3. Columbus, Ohio - 26.4/40
4. Indianapolis - 25.1/39
5. Cincinnati - 24.7/38
Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 04/08/13 vs. 03/13/12 to 04/09/12. 2013, 2012 and 2011 averages based on weighted average of four telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.
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