NCAA CHAMPIONSHIP GAME GETS 14.3/23 RATING/SHARE

(The following is a reformatted version of a press release
issued by CBS and received via e-mail. The release was confirmed
by the sender.) 
April 9, 2013 
2013 NCAA CHAMPIONSHIP GAME FEATURING LOUISVILLE OVER MICHIGAN
SCORES 14.3/23 RATING/SHARE IN METERED MARKETS, UP 18% 
Overall 2013 NCAA Tournament Across Turner Sports and CBS Sports
Delivers 7.2/15 Average Rating, Up 9% 
CBS Sports and Turner Sports’ exclusive live coverage of the
2013 NCAA Division I Men’s Basketball Championship game on
Monday, April 8, which saw Louisville beat Michigan on CBS,
delivered an average overnight household rating/share of
14.3/23, up 18% versus last year’s 12.1/19, according to
Nielsen. 
The overall 2013 NCAA Tournament average-to-date rating in the
metered markets scored a 7.2/15, up 9% from a 6.6/14 in 2012.
The 7.2/15 tied with 2011 as the highest overall average for the
NCAA Tournament in eight years (7.3/14; 2005). 
The 2013 NCAA Championship game rating/share peaked at a 17.3/32
rating from 11:30-11:45 PM, ET. 
Top five rated metered markets: 
1.      Louisville - 54.0/70 
2.      Detroit - 33.5/47 
3.      Columbus, Ohio - 26.4/40 
4.      Indianapolis - 25.1/39 
5.      Cincinnati - 24.7/38 
Source: Nielsen Media Research, based on Metered Market data,
Live +SD data stream. 3/19/13 to 04/08/13 vs. 03/13/12 to
04/09/12. 2013, 2012 and 2011 averages based on weighted average
of four telecast gross across CBS, TBS, TNT and truTV.
Historical audiences, CBS 1991 through 2005 based on Live data.
2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN
average of First Round. 
# # # 
Media Contacts: 
Sal Petruzzi, 212-275-6897, sal.petruzzi@turner.com 
Nate Smeltz, 404-827-4786, nate.smeltz@turner.com 
Jennifer Sabatelle, 212-975-4120, jsabatelle@cbs.com 
Dan Sabreen, 212-975-5936, dsabreen@cbs.com 
(sgp) NY 
#<278855.14078.3.4.1.0.76>#
 
 
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