Procter & Gamble Gives Back to Miami with Help from Hispanicize 2013
P&G commits to deliver $200,000 in product to Miami-based Latino organizations
CINCINNATI -- April 9, 2013
As part of its presenting sponsorship of Hispanicize 2013, the annual
Miami-based Latino trends event, Procter & Gamble (NYSE: PG), the world's
largest consumer packaged goods company, today announced it will donate more
than $200,000 in P&G product to two Miami Hispanic charities, La Liga Contra
el Cáncer and the League of United Latin American Citizens (LULAC)- Miami. The
product donations will be used to provide needed goods and support to
Miami-based residents served by the two organizations.
Now in its fourth year, Hispanicize 2013 is the largest annual event for
Latino trendsetters and newsmakers in social media, journalism, advertising,
PR, film, music and innovation. In addition to offering conference attendees
the opportunity to experience the effects of some of P&G’s most adored brands
and products, including Pantene®, COVERGIRL®, Crest® and Tide®, those visiting
the P&G Everyday Lounge will be able to cast their vote to determine how P&G
distributes $200,000 worth of P&G products between La Liga Contra el Cáncer
and LULAC- Miami. The product donation is the latest show of support in P&G's
longstanding relationship with both organizations.
“While we’re here in Miami to engage hundreds of Hispanic bloggers and
trendsetters at this important event, we want to ensure our presence helps
deliver a meaningful impact in the everyday lives of Miami’s vibrant Hispanic
community,” said Karen Schlosser, Associate Marketing Director for North
America Brand Operations. “Throughout our 175-year history, one constant has
been our belief that behind every P&G product innovation is a single focus -
to make life better. Whether it’s helping a baby get a good night’s sleep or
taking the drudgery out of laundry, our goal is to touch and improve the lives
of our consumers. That’s why by working with Hispanicize attendees to
determine how we allocate our product donations, we can continue to fulfill
our mission, improve the lives of thousands of Miami families and help make
their everyday a little more extraordinary.”
La Liga Contra el Cáncer is a non-profit organization comprised of over 350
Florida physicians who volunteer their services to provide low to no-cost
treatments and services to cancer patients - primarily Hispanics - with no
financial resources or health insurance. Since it opened its doors more than
35 years ago, La Liga has provided nearly 50,000 uninsured men, women and
children with world-class medical treatments and support services. P&G has
been one of La Liga’s key partners, contributing more than $4 million to the
organization throughout its 20 year partnership.
The League of United Latin American Citizens (LULAC) is the nation’s largest
and oldest civil rights volunteer-based organization that empowers Hispanic
Americans and builds strong Latino communities. Headquartered in Washington,
DC, with 900 councils around the United States and Puerto Rico, LULAC’s
programs, services and advocacy address the most important issues for Latinos,
meeting critical needs of today and the future. LULAC conducts several
Miami-based initiatives, including promoting education among Hispanics and
projects where they collaborate with civic and armed forces organizations to
conduct need-based drives for the community.
In addition to its long-standing partnerships with La Liga Contra el Cáncer
and LULAC, P&G supports a number of national, regional and local organizations
that benefit the Hispanic community, including the Hispanic Dental Association
Foundation, Hispanic Scholarship Fund (HSF), National Society of Hispanic MBAs
(NSHMBA), Society of Hispanic Professional Engineers (SHPE) and U.S. Hispanic
Chamber of Commerce (USHCC), among others.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
Sheila Ilundain, 917-873-6312
Procter & Gamble
Ivanette Bonilla, 513-983-5809
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