Cascades Tissue Group unveils another "First" with Launch of Unbleached, 100 percent Recycled Beige Facial Tissue

 Cascades Tissue Group unveils another "First" with Launch of Unbleached, 100
                     percent Recycled Beige Facial Tissue

PR Newswire

CANDIAC, QC, April 9, 2013

CANDIAC, QC,  April 9,  2013  /PRNewswire/ -  North America's  fourth  largest 
producer of towel and tissue paper, Cascades Tissue Group, today announced  an 
extension of  its  Cascades Moka  line  with  the launch  of  the  first-ever, 
unbleached, 100 percent  recycled, environmentally  preferable facial  tissue. 
This new beige-colored facial tissue unique to Cascades—one of the softest  of 
its kind on the market—follows the  award-winning, January 2012 launch of  the 
Cascades Moka bathroom tissue, which created a new category of bathroom tissue
that quickly sold through its initial inventory and is now a growing  category 
for the company.

Just like its bathroom tissue predecessor, the new Cascades Moka facial tissue
is made of a pulp  mix composed of 100 percent  recycled fiber, 80 percent  of 
which  is  post-consumer   material  and—significantly—20  percent   recovered 
corrugated boxes. Its  production is  also offset with  100 percent  Green-e^® 
certified renewable wind electricity and releases a minimum of 30 percent less
greenhouse gas  (CO[2])  than  what  is used  in  traditional  white  recycled 
tissues. Cascades Moka also holds  certification with EcoLogo, Green Seal  and 
the Chlorine Free Products Association.

Ultimately, it offers commercial purchasers the highest hygienic qualities and
softness while significantly reducing the environmental impact that's commonly
associated with  manufacturing a  single-use product.  A detailed  life  cycle 
analysis of  the pulp  mix of  the  Cascades Moka  undertaken by  the  company 
revealed a 25 percent reduction in overall environmental impact when  compared 
to the pulp mix used in  its traditional Cascades' 100 percent recycled  fiber 
facial tissue.

"Based on the success of the Cascades Moka bathroom tissue, we believe  people 
will adopt this product unique to Cascades, if color is the only thing they're
giving up," said Suzanne Blanchet, Cascades Tissue Group president and CEO.

Nearly 40,000 tons^1 of facial tissue are used annually in Canada, of which 53
percent is made  from virgin  fiber sources^2.  Cascades estimates  that if  a 
complete swap  was  made  to  their  environmentally  preferable  100  percent 
recycled facial tissue, it would save more than 350 000 trees annually.

Beige colored facial and  bathroom tissues are  trademarks of Cascades  Canada 
ULC. To watch a video about the product, visit:

Cascades Tissue Group,  a division  of Cascades,  ULC, is  the fourth  largest 
manufacturer of  tissue paper  in  North America.  Founded in  1964,  Cascades 
produces, converts and markets packaging and tissue products that are composed
mainly of recycled fiber. The company employs more than 12,000 men and  women, 
who work in more than 100 units located in North America and Europe. With  its 
management philosophy, close to half a century of experience in recycling, and
continuous efforts in  research and  development as  driving forces,  Cascades 
continues to  serve its  clients with  innovative products.  Cascades'  shares 
trade on the Toronto Stock Exchange, under the ticker symbol CAS.

^1 US Tissue Monthly Data (RISI September 2012).
^2 Metafore, The Fiber Cycle Technical Document, Metafore Summary Report,
March 2006.




Melanie St-Pierre
Communications and Sustainability
Cascades Tissue Group

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