Panasonic Presents "Energetic Energies" Concept in Milan

Panasonic Presents "Energetic Energies" Concept in Milan 
Tokyo, Apr 9, 2013 - (JCN Newswire) -  Panasonic Corporation today announced
the opening of its "Energetic Energies" concept installation at this
year's Milano Salone Del Mobile, one of the largest and most influential
design exhibitions in the world, held annually in Milan. The installation this
year was again designed by noted architect, Akihisa Hirata. This year, in
addition to the concept installation, Panasonic will also hold its "Eco
Learning Program", combining its "products", "art" and
"education" during the exhibition. Images and videos from the event
will be available on the company's Milano Salone del Mobile 2013 site at: 
The main presentation is a 30-meter-long miniature cityscape, with 6,000 solar
panels covering clusters of buildings. The panels create rolling hills over the
manmade city. Visual and acoustic effects emanate from 16 projectors with
speakers dotted about the hillsides, expressing the dynamism of nature. As you
walk through the hills, you can experience the integration of the manmade and
natural environments. 
Passing through the miniature world, you will find mirrored rooms. This is an
installation created with Panasonic's products for energy management, like
the solar panels used in the main presentation, storage battery system, LED
lighting, and HEMS (Home Energy Management System). The mirrors reflect the
brilliance of four LED chandeliers utilizing Panasonic's original
technology and created in collaboration with two Milan-based designers,
allowing you to experience the versatility of LED light. 
In time with the exhibition, the company will also hold its "Eco Learning
Program" at elementary schools of Milan. In the classes, children will
have the opportunity to use incandescent lights, fluorescent lights and LED
lights to learn about the mechanism of lighting and discover about energy
saving through experiments using hand generators. In addition, a craft class
where children can enjoy making LED paper-covered lamp stands will also be held
as a part of the program. The students who participate in the 
Eco-class will be invited to the company's installation in Milano
University in order to gain a better understanding of energy management through
the combination of "products", "art" and
About the Design Concept (Akihisa Hirata, Architect of the Installation) 
We aspired to make a model of a city of the future. Here, solar panels are
scattered, spreading like plants, on volumes resembling a cluster of buildings
that forms a city to create a landscape of hills. Shadows of clouds pass slowly
over these "hills," as if moving atop natural terrain, thus
encouraging city residents to regain their relationship with the forgotten
In the near future, numerous solar panels will cover the roofs of buildings,
while changing the scenery of daily life. We believe that we can develop both a
system of solar-power generation with the panels in a fixed arrangement and
other options that take into account various relationships, such as that
involving the pattern of foliage. We hope future city streets, where the use of
natural energy is vital, teem with life by becoming enmeshed with their natural
- Installation Designer: Akihisa Hirata, Architect 

About the Panasonic Installation
Exhibit concept:  Energetic Energies
Viewing :         Tues 9 - Sun 14 April, 09:00-24:00
                  Universita degli Studi di Milano: Portico Richini
                  Via Festa del Perdono, 7
                  (Exhibition floor space: approx. 360m2)
Designer:         Akihisa Hirata (Akihisa Hirata Architecture Office)
Exhibited items:  Solar panels, storage battery system, Home Energy
                  Management System, LED lamp clear type, LED chandelier

About Panasonic 
Panasonic Corporation is a worldwide leader in the development and manufacture
of electronic products in three business fields, consumer, components &
devices, and solutions. Based in Osaka, Japan, the company recorded
consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012.
Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York
(NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1
Green Innovation Company in the Electronics Industry by the 100th year of its
founding in 2018. For more information on Panasonic, its brand and commitment
to sustainability, visit the company's website at 
Panasonic Corporation
Public Relations Office
Tel: +81-3-3574-5664
Fax: +81-3-3574-5699 
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