Brazilian Health Insurer SulAmérica Announces Five-Year Agreement with Healthways

  Brazilian Health Insurer SulAmérica Announces Five-Year Agreement with

    Collaboration Structured to Serve 1.5 Million Members While Fostering
                             Membership Expansion

Business Wire

NASHVILLE, Tenn. & RIO DE JANEIRO -- April 9, 2013

SulAmérica, the largest independent health insurer in Brazil, with more than
2.5 million members in healthcare and dental services, today announced a
five-year strategic agreement with Healthways (NASDAQ: HWAY), the world’s
largest well-being improvement company. This collaboration in Brazil allows
Healthways access to more than 1.5 million of SulAmérica’s adult members and
establishes SulAmérica’s growth platform as the premier driver of well-being
and performance improvement for employers and individuals in Brazil.

Beginning in the second quarter of 2013, Healthways will serve the largest
population ever managed in one single contract in Brazil and Latin America.
The five-year contract is also the first model between a leading U.S. company
and a leading Brazilian health insurer designed to actively manage and improve
a population’s health and well-being. Initially, the focus of services will be
a comprehensive assessment of the health and well-being of a significant
portion of the SulAmérica population. During 2013, the two companies will
jointly develop a progression plan for the implementation of additional
elements of the Healthways Well-Being Improvement Solution (WBIS).

“We are proud to join forces with Healthways, which has a strong record of
generating positive health-related impacts and reduced costs for thousands of
clients and millions of people worldwide through solid, proven science-based
solutions,” said SulAmérica President Gabriel Portella. “We chose Healthways,
as a global leader, to improve our health management capabilities, so that we
could reach all our members with scalable solutions. Today we are expanding
our capabilities with this partnership to improve our competitive position by
providing advanced programs that further strengthen healthcare in Brazil. Our
aspiration is to offer the most comprehensive and effective services to our

Outside the United States, Brazil is the largest and fastest growing private
healthcare market in the Americas. The Brazilian healthcare market has been
bolstered by a growing middle class. It is expected to grow twice as fast as
the U.S. market.

Brazil’s five biggest healthcare and insurance providers by market value have
increased sales by an average of 29% annually in each of the past three years.
That compares with an average expansion of 5.7% for the five biggest in the

“In the world's sixth largest economy and the fifth most populous nation,
SulAmérica will be pioneering new ways to help keep healthy people healthy,
reduce modifiable life-style risks and optimize care for those with known
chronic disease or persistent health conditions,” said Ben R. Leedle, Jr.,
Healthways President and CEO. “We congratulate the leadership of SulAmérica
for their vision and determination to bring the most comprehensive well-being
improvement capabilities into the Brazilian market, as they act upon their
objective to be the leading health insurer in Brazil.”

Leedle went on to comment, “Countries across the world are facing the same
issues, regardless of their healthcare system, with increasing chronic disease
prevalence and escalating healthcare costs. Healthways’ outcomes on multiple
continents are indicative of the improvements in population health and
well-being that lead to reductions in healthcare spending. Healthways’ success
in scaling its solutions to large populations is the direct result of its
ongoing development of unique solutions to improve health and well-being that
are based on proven science and include strategic collaboration with a number
of leading institutions.”

About Healthways

Healthways is the largest independent global provider of well-being
improvement solutions. Dedicated to creating a healthier world one person at a
time, the Company uses the science of behavior change to produce and measure
positive change in well-being for our customers, which include employers,
integrated health systems, hospitals, physicians, health plans, communities,
and government entities. We provide highly specific and personalized support
for each individual and their team of experts to optimize each participant’s
health and productivity and to reduce health-related costs. Results are
achieved by addressing longitudinal health risks and care needs of everyone in
a given population. The Company has scaled its proprietary technology
infrastructure and delivery capabilities developed over 30 years and now
serves approximately 40 million people on four continents. Learn more at

About SulAmérica

SulAmérica Insurance, Pensions and Investments, with 117 years of history, is
the largest independent insurer in the country. Since October of 2007, when
the company made the largest public offering of shares made by a Brazilian
insurance group, it is part of the Level 2 of the Different Practices of
Corporate Governance from BM&FBovepa. From January to September of 2012, the
company registered R$ 7,9 billion in premium, which represents a growth of
14,2% over the same period from the previous year. With over 6,7 million
customers, SulAmérica operates in four segments: Health and Dental; Autos and
Casualties; Personal Insurance (Life and Personal Accidents) and Private
Pensions and Assets Management.

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Chip Wochomurka, 615-614-4493
Investor Relations
Solange Guimarães, 55 11 3779-7614
Public Relations
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