Two Cards in One for FADOQ members with Laurentian Bank VISA

MONTREAL, April 9, 2013 /CNW Telbec/ - Laurentian Bank is pleased to announce 
that it has established a partnership with the FADOQ Network, the largest 
association of people aged 50 and over in Québec. Thanks to this partnership, 
FADOQ members can now enjoy exclusive benefits with the FADOQ VISA Gold 
Privileges card. This free card also serves as FADOQ's membership card and 
provides access to all of that organization's privileges. 
Among its numerous benefits, cardholders can renew their annual FADOQ Network 
membership for free if they charge an average of $500 in purchases per month 
to their card. There is also a loyalty program in place offering an up to 1% 
reward for each dollar charged to the account. 
Mr. Guy Mongrain has agreed to serve as official spokesman for the program 
among FADOQ members. Himself a client of Laurentian Bank for more than 30 
years, Mr. Mongrain's involvement brings a sense of respect and authenticity 
to the program — core values that are shared by both the Bank and FADOQ. 
"Not only does this card offer a multi-facetted and generous loyalty program," 
he underlines, "but it also constitutes a distinctive product custom-tailored 
to meet the needs of FADOQ members. It's really a winning formula for 
A New, More Adapted Approach 
Laurentian Bank is clearly demonstrating its commitment to a very important 
clientele through this partnership. "We are very proud to be bringing this new 
program to the members of the FADOQ Network," explains Stéphane Gagnon, the 
Bank's Senior Vice-President of Marketing and Product Management. "Featuring 
characteristics that expressly respond to the needs of members, this agreement 
also testifies to the value we accord to developing partnerships with 
well-respected organizations. It is a positioning that serves to illustrate 
our dedication to excellent client service fuelled by our unique brand of 
About Laurentian Bank 
Laurentian Bank of Canada is a pan-Canadian banking institution that has more 
than $34 billion in balance sheet assets and $36billion in assets under 
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one 
of the 10 winners of the Canada's Passion Capitalists program in recognition 
of its sustained success through the promotion of passion within its ranks. 
The Bank employs more than 4,200 people. 
Recognized for its excellent service, proximity and simplicity, Laurentian 
Bank serves more than one million clients in market segments in which it holds 
an enviable position. In addition to occupying a choice position among 
consumers in Québec, where it operates the third largest branch network, the 
Bank has built a solid reputation across Canada in the area of real estate and 
commercial financing thanks to its teams working out of more than 35 offices 
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank, 
is a Canadian leader in providing banking products as well as investment 
accounts and services to financial advisors and brokers, while Laurentian Bank 
Securities is an integrated broker, widely known for its expertise and 
effectiveness nationwide. 
Mary-Claude Tardif Public Relations Advisor 514 284-4500, extension 4695   
SOURCE: Laurentian Bank of Canada 
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CO: Laurentian Bank of Canada
ST: Quebec
-0- Apr/09/2013 12:30 GMT
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