MONTREAL, April 9, 2013 /CNW Telbec/ - Laurentian Bank is pleased to announce
that it has established a partnership with the FADOQ Network, the largest
association of people aged 50 and over in Québec. Thanks to this partnership,
FADOQ members can now enjoy exclusive benefits with the FADOQ VISA Gold
Privileges card. This free card also serves as FADOQ's membership card and
provides access to all of that organization's privileges.
Among its numerous benefits, cardholders can renew their annual FADOQ Network
membership for free if they charge an average of $500 in purchases per month
to their card. There is also a loyalty program in place offering an up to 1%
reward for each dollar charged to the account.
Mr. Guy Mongrain has agreed to serve as official spokesman for the program
among FADOQ members. Himself a client of Laurentian Bank for more than 30
years, Mr. Mongrain's involvement brings a sense of respect and authenticity
to the program — core values that are shared by both the Bank and FADOQ.
"Not only does this card offer a multi-facetted and generous loyalty program,"
he underlines, "but it also constitutes a distinctive product custom-tailored
to meet the needs of FADOQ members. It's really a winning formula for
A New, More Adapted Approach
Laurentian Bank is clearly demonstrating its commitment to a very important
clientele through this partnership. "We are very proud to be bringing this new
program to the members of the FADOQ Network," explains Stéphane Gagnon, the
Bank's Senior Vice-President of Marketing and Product Management. "Featuring
characteristics that expressly respond to the needs of members, this agreement
also testifies to the value we accord to developing partnerships with
well-respected organizations. It is a positioning that serves to illustrate
our dedication to excellent client service fuelled by our unique brand of
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more
than $34 billion in balance sheet assets and $36billion in assets under
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one
of the 10 winners of the Canada's Passion Capitalists program in recognition
of its sustained success through the promotion of passion within its ranks.
The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity, Laurentian
Bank serves more than one million clients in market segments in which it holds
an enviable position. In addition to occupying a choice position among
consumers in Québec, where it operates the third largest branch network, the
Bank has built a solid reputation across Canada in the area of real estate and
commercial financing thanks to its teams working out of more than 35 offices
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank,
is a Canadian leader in providing banking products as well as investment
accounts and services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely known for its expertise and
Mary-Claude Tardif Public Relations Advisor 514 284-4500, extension 4695
SOURCE: Laurentian Bank of Canada
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-0- Apr/09/2013 12:30 GMT
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