CALLING ALL GRANT PROPOSALS! La Roche-Posay Introduces the "Dermatologist from the Heart" Program

CALLING ALL GRANT PROPOSALS! La Roche-Posay Introduces the "Dermatologist from
                              the Heart" Program

A groundbreaking initiative to make dermatology available to all through
community-oriented projects

PR Newswire

NEW YORK, April 9, 2013

NEW YORK, April 9, 2013 /PRNewswire/ --La Roche-Posay is proud to launch its
"Dermatologist from the Heart" program in the United States. A unique
initiative that underscores the iconic brand's altruistic approach to
skincare, "Dermatologist from the Heart" aims to support initiatives designed
to enhance the quality of life for patients.

Through the launch of this vital program, the La Fondation La Roche-Posay will
further its goal of making the invaluable skills, knowledge and expertise of
dermatologists available to the broader public. The "Dermatologist from the
Heart" initiative will award a grant to the most compassionate project
spearheaded by dermatologists that seek to enhance patients' quality of life.
In order to be considered, entrants must submit a grant proposal to the La
Fondation La Roche-Posay outlining their project, which should fall under one
of the following five categories:

  oInformation and Prevention (information workshops, disease-prevention
    advice, school initiatives, screening campaigns...)
  oHealth Professional Training (nurses, dermatologists, other
    doctors/professionals...)
  oAdvice and Support (psychological support for patients and those around
    them, helping patients to accept their illness, lifestyle advice,
    improving self-esteem...)
  oImproving Social Integration (make-up workshops, behavioral therapies,
    activities for children with skin diseases, group support sessions...)
  oImproving Access to Healthcare (free screenings/consultations, physician's
    visits, consultations in remote areas...)

A five-member panel will then assess each submission and award a winner based
on the proposal's originality, creativity, impact on patients' quality of
life, method and feasibility. The winner will receive $10,000 to support
carrying out the proposed project.

Committed to working alongside dermatologists, La Roche-Posay created its
namesake foundation in 1995 to encourage dermatological research in the fields
of clinical medicine, biology and pharmacology. The "Dermatologist from the
Heart" program is the latest initiative to join the La Fondation La
Roche-Posay's several other global community-oriented programs, which include
the Atopy Schools initiative that helps atopic dermatitis patients and their
families face the challenges of the disease, as well as the Corrective Make-Up
Workshops, which are devoted to instilling self-confidence in patients
suffering from skin lesions.

All dermatologists practicing in the country are eligible to apply. Interested
applicants must submit their grant proposal to:

Secretariat General
La Roche-Posay Laboratoire Dermatologique
575 5^th Avenue, 20^th Floor
New York, NY 10017
Attention: Gene Colon
Email: gcolon@us.loreal.com

Applications for the 2014 "Dermatologist from the Heart" program are due by
September 1, 2013. Winners will be announced at the awards ceremony held at
the American Society for Dermatologic Surgery annual meeting in October.

About LA ROCHE-POSAY
Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay
offers a unique range of daily skincare developed with dermatologists to meet
their standards in efficacy, tolerance and elegant textures for increased
compliance. The products, which are developed using a strict formulation
charter, include a minimal number of ingredients to reduce side effects and
reactivity and are formulated with active ingredients at optimal
concentrations for increased efficacy. Additionally, La Roche-Posay products
undergo stringent clinical testing to guarantee efficacy and safety, even on
sensitive skin.

For additional information about La Roche-Posay, visit www.laroche-posay.us
and "like" the La Roche-Posay Facebook page at
www.facebook.com/LaRochePosayusa. Download the La Roche-Posay "My UV Check"
iPhone application at
http://itunes.apple.com/us/app/myuvcheck-us/id433207689?mt=8.







SOURCE La Roche-Posay

Website: http://www.laroche-posay.us
Contact: Lindsay Walsh, Creative Media Marketing, (212) 979-8884