Clarins Partners with FEED to Launch Exclusive "Gift with Purpose" at Macy's
Groundbreaking beauty gift program with a social purpose
NEW YORK, April 9, 2013
NEW YORK, April 9, 2013 /PRNewswire/ -- Clarins, FEED Projects and Macy's are
proud to announce the launch of the first ever "Gift with Purpose" initiative
to help combat childhood hunger. For the first time in cosmetic retail
history, when a customer makes a purchase of two Clarins products (one of
which must be a full-size skin care item) s/he will receive not just a Gift
with Purchase, but one with PURPOSE - A limited edition FEED 10 pouch that
includes a six-piece beauty gift and provides 10 school meals through the
United Nations World Food Programme. The program will run from April 10 – 20th
exclusively at Macy's and macys.com. Together, Clarins, FEED and Macy's are
reinventing the traditional cosmetic Gift with Purchase model and setting the
new standard for socially-conscious shopping and corporate social
Since 2011, Clarins has provided 1.5 million school meals through its
partnership with FEED, a social business that "Creates Good Products That Help
FEED the World." The "Gift with Purpose" promotion at Macy's will provide an
additional one million meals in 2013, of which over 650,000 will be committed
in Spring 2013 alone. For over 50 years, Clarins has always sought to create a
more beautiful future. Loyal to its humanitarian values, Clarins is pleased to
be working with FEED Projects to help fight the worldwide childhood hunger
"I'm thrilled that Macy's, Clarins and FEED have joined to fight childhood
hunger. As we share the same values of corporate responsibility, I see this as
an organic partnership," says Jonathan Zrihen, president and CEO of Groupe
Clarins, North America. "Through a dynamic, national partner like Macy's, we
are able to reach such a large population, and really bring awareness of the
cause to thousands of Americans."
Over the past six years, FEED has provided nearly 60 million school meals
around the world and empowered thousands of consumers to give back through
"The 'Gift with Purpose' program really exemplifies the idea that beauty truly
comes from the heart," says FEED founder and CEO Lauren Bush Lauren. "I'm
excited to see the next evolution of our ongoing partnership with Clarins take
the form of this innovative gift program and to engage legions of Macy's
customers in the FEED movement."
"Macy's has a long history of giving back, and with the collective support of
our customers, employees and Macy's Foundation, Macy's gave more than $70
million to nonprofit organizations in 2012 alone," said Martine Reardon,
Macy's chief marketing officer. "Clarins' 'Gift with Purpose' offers a
creative new approach for customers to do good with their cosmetics purchase,
rewarding each with a special FEED gift pouch that also provides 10 school
A second phase of "Gift with Purpose" will be activated this September at
Macy's and macys.com.
CLARINS USA (comprised of the CLARINS BRAND and CLARINS FRAGRANCE GROUP
Divisions) is a wholly-owned subsidiary of the Paris based CLARINS GROUP, a
privately-owned, family run Cosmetics Company founded in 1954. CLARINS GROUP
and its subsidiaries are creators, marketers and distributors of skin care,
make-up and fragrance products globally. CLARINS GROUP currently consists of
19 subsidiaries, six thousand employees and sales of more than $1.4 billion
made in more than 150 countries. For more information on CLARINS, please visit
the company's web site at www.clarins.com.
After witnessing the effects of hunger firsthand when traveling as a WFP
Honorary Student Spokesperson, Lauren Bush Lauren founded FEED Projects in
2007 with the mission of creating good products that help FEED the world.
Every product sold has a measurable donation attached to it and, over the past
six years, FEED has been able to donate over $6 million and provide nearly 60
million meals globally.
FEED has also supported nutrition programs around the world and in the US
through organizations such as UNICEF and DonorsChoose.org and forged
successful relationships with companies such as Clarins, Disney, Pottery Barn,
Whole Foods, Gap, Amazon, HSN, Bergdorf Goodman, DKNY, Links of London, Judith
Leiber and Godiva, Dean & Deluca and TOMS.
FEED products are available online and at retail locations around the world.
For more information, please visit www.feedprojects.com.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at approximately 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.
Contact: Tanya Pushkine, Vice President, Public Relations, Clarins,
TanyaP@Clarinsusa.com, 212-980-1800 x3019 or Erin Cohen, Director, Public
Relations, Clarins, ErinC@Clarinsusa.com, 212-980-1800 x3050
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