Sherwin-Williams to Feature Celebrated Muralists at Hispanicize 2013

Sherwin-Williams to Feature Celebrated Muralists at Hispanicize 2013 
Artists to Paint Large Murals for "Colores Latinos; Artistas Latinos"
MIAMI BEACH, FL -- (Marketwired) -- 04/08/13 --  Hispanicize 2013
( (#Hispz13), the annual Latino
trends and newsmaker event for social media, blogging, media,
advertising, PR and film, is about to get even more colorful this
Sherwin-Williams is sponsoring Colores Latinos; Artistas Latinos,
which will feature four renowned muralists: Diana Contreras
(, Juan Diaz (, Luis Valle
( and Chor Boogie ( Each artist
will "live paint" at a special art installation set up at the Eden
Roc starting Tuesday, April 9 through Friday, April 12, during
The finished pieces will be sold through a silent auction with
proceeds going to the nonprofit Latino educational advocacy group
Aspira of Florida. A distinguished jury including Hispanicize Founder
and Creative Director Manny Ruiz, Bravo Reality Star Adriana De Moura
(Real Housewives of Miami) and Sonia Velasquez, host of Extreme
Makeover Home Edition Latin America, will judge the finished pieces
at a special ceremony on Saturday, April 13.  
"We are excited to bring the most brilliant muralists to Hispanicize
and have them showcase products like our Emerald Paint line and Purdy
brushes and accessories at one of the highest profile Latino events
of the year," says Jason Riveiro, multicultural marketing manager at
Sherwin-Williams Paint Stores Group. "This is a dynamic way to
demonstrate our quality products and our wide-range of color
Sonia Velasquez will also be joining Riveiro throughout the week as a
special guest, along with serving on the jury for the art
installation, she will be a highly visible participant in other
Sherwin-Williams activities during the week. Beyond serving as host
of Extreme Makeover Home Edition Latin America, Velasquez is
well-known in Latin America as la periodista filantropica ("the
philanthropic journalist") for her fierce commitment to social
Sherwin-Williams worked with Miami arts promoter and journalist
Susana Baker and her "Murals for Morale" project to execute and
curate the event. "This project has been a labor of love. These
artists have painted at venues all over the world with Chor Boogie
painting murals in Beijing during the 2008 Summer Olympics Games,"
says Baker. "With so much happening today for Latino artists,
Sherwin-Williams is the perfect sponsor to make this all happen on
Miami Beach." 
 For nearly 150 years, Sherwin-Williams has
been an industry leader in the development of technologically
advanced paint and coatings. As the nation's largest specialty
retailer of paint and painting supplies, Sherwin-Williams is
dedicated to supporting both do-it-yourselfers and painting
professionals with exceptional products, resources to make confident
color selections and expert, personalized service that's focused on
unique project needs. Sherwin-Williams products can only be found at
its more than 3,500 neighborhood stores across North America. For
more information, visit Join
Sherwin-Williams on Facebook, Twitter and Pinterest. Information for
the U.S. Hispanic market may also be found on Facebook at and on Twitter at  
About Susana Baker / The Art Experiences
 In 2009, Susana Baker
founded and launched The Art Experiences, which conducts inclusive
art and culinary experiences in the Design District and Wynwood, and
as a result of her success has become a published writer and media
personality. In 2012 she was honored with the Prestigious Award of
Unsung Hero for Miami Dade County for Outstanding Achievements in the
Arts and Community Outreach. Susana is currently a columnist for the
South Florida Luxury Guide "Explore the Arts", a high end Luxury
Magazine going to over 27,000 readers in South Florida. In 2012
Susana was appointed host of ARTTALK on the South Florida Today Show,
the biz 880am Bloomberg Radio. For more information, visit  
About Aspira of Florida, Inc. 
 ASPIRA of Florida, Inc. is on the
front lines of the school reform movement to provide greater
educational opportunity for Latino and other minority students. In
1981, a diverse group of community leaders created ASPIRA of Florida,
Inc. to address the exceedingly high dropout rate and low educational
achievement of Latino and other culturally diverse youth. ASPIRA's
mission is to empower youth and to promote their full development.
This mission is achieved by providing students with access to
education and leadership development training while emphasizing
self-esteem building and cultural pride. ASPIRA of Florida, Inc.'s
goal is to develop better educated, more community conscious and
committed youth. Parents are encouraged to participate in the
educational process. Students develop leadership skills and learn the
ASPIRA Process of 1) awareness 2) analysis and 3) action. For more
information about ASPIRA of Florida, Inc., contact George Cabrera,
President and CEO,, 305-269-6767. 
Joe Ramirez 
(786) 210-0985 
Lillian Ayala
(917) 553-3830 
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