HomeAway Forges Strong Relationship with Timeshare Industry through Three
New Distribution Partnerships
AUSTIN, Texas -- April 8, 2013
HomeAway, Inc. (NASDAQ: AWAY), the world’s leading online marketplace of
vacation rentals, today announces a distribution partnership with three
leading timeshare entities: Island One Resorts®, Welk Resorts and
Timeshare units in the two resort companies and those listed on ResorTime.com,
an online reservation service, will be advertised on HomeAway.com® to help
rent vacant and unsold timeshare inventory as vacation rentals. The
partnerships mark a strong synergy between HomeAway® and the timeshare
industry to provide the most extensive offering of lodging options for
travelers seeking vacation accommodations.
With timeshares booked about 79% of the year according to the American Resort
Development Association’s 2012 State of the Vacation Timeshare Industry
research, HomeAway.com offers the opportunity for resorts to close the gap on
vacant and unused inventory.
“HomeAway is an excellent resource for timeshare resorts to provide another
channel online to maximize the effort they put in to filling these
properties,” says Brian Sharples, chief executive officer of HomeAway.
“Growing our relationship with the timeshare industry is crucial in our
efforts to provide travelers the most complete marketplace for vacation
The partnerships include the following companies:
*Island One Resorts offers over 1,100 timeshare units at its eight Florida
resorts: Barefoot’n Resort, Bryan’s Spanish Cove, Liki Tiki Village, Orbit
One Vacation Villas and Parkway International Resort in Orlando, The Cove
on Ormond Beach, Charter Club Resort of Naples Bay; and Crescent Resort on
*Welk Resorts was founded by entertainment industry legend Lawrence Welk,
is operated by his grandson, President Jon Fredricks, and operates more
than 1,100 timeshare units in resorts located in Escondido and Palm
Springs, Calif., Branson, Mo. and Cabo San Lucas, Mexico.
*ResorTime.com is the timeshare industry’s leading nightly rental
reservation site. Representing over two million room nights from hundreds
of Timeshare Resorts around the U.S., Mexico and Canada, ResorTime.com
provides a mutually beneficial distribution platform to drive higher
rental performance for its resorts.
About HomeAway, Inc.
HomeAway, Inc., based in Austin, Texas, is the world's leading online
marketplace for the vacation rental industry, with sites representing over
711,000 paid listings of vacation rental homes in 171 countries. Through
HomeAway, owners and property managers offer an extensive selection of
vacation homes that provide travelers with memorable experiences and benefits,
including more room to relax and added privacy, for less than the cost of
traditional hotel accommodations. The company also makes it easy for vacation
rental owners and property managers to advertise their properties and manage
bookings online. The HomeAway portfolio includes the leading vacation rental
websitesHomeAway.com,VRBO.comandVacationRentals.comin the United States;
HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in
Germany; Abritel.fr andHomelidays.comin France; HomeAway.es and Toprural.es
in Spain;AlugueTemporada.com.br in Brazil; andHomeAway.com.au in Australia.
In addition, HomeAway operatesBedandBreakfast.com, the most comprehensive
global site for finding bed-and-breakfast properties, providing travelers with
another source for unique lodging alternatives to chain hotels. For more
information about HomeAway, please visitwww.HomeAway.com.
Adam Annen, 512-505-1548
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