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Canalys Names Trend Micro as Worldwide Leader of the Small Business Content Security Market for the Second Consecutive Year



 Canalys Names Trend Micro as Worldwide Leader of the Small Business Content
               Security Market for the Second Consecutive Year

Canalys places Trend Micro as leading world content security market share 2012
and 2011

PR Newswire

CUPERTINO, Calif., April 8, 2013

CUPERTINO, Calif., April 8, 2013 /PRNewswire/ -- The latest independent
Canalys study of worldwide IT security declared that Trend Micro Incorporated
(TYO: 4704;TSE: 4704), the global leader in cloud security, maintained its
lead in the 2012 global small business content security market segment with
Trend Micro™ Worry-Free™ Business Security solutions.

"We would like to thank our small business customers for their continued trust
in allowing us to protect their business year after year.  We also would like
to thank our channel partners worldwide for their support in helping Trend
Micro to continue to be the small business content security market leader.
Partnering with our channel is extremely important to Trend Micro and we would
like to recognize our partners' commitment to representing, selling and
supporting Trend Micro's Worry-Free security solutions," said Magi Diego, SMB
marketing director at Trend Micro.  "More small businesses and partners trust
Trend Micro worldwide for their security than any other content security
provider as the Canalys survey indicates, and for this, we have our partners
to thank."

The Canalys study, which outlines top content security market trends in the
small business segment for 2012, reported that small business (defined as less
than 100 employees) investment represented 28.4 percent of the total
enterprise content security market ($2.3 billion) in 2012. According to the
study, this represents an increase of 5.4 percent over 2011.  Canalys
forecasts this market will grow at a compound annual growth rate of 7.4
percent from 2012 to 2016. The market is expected to reach $2.5 billion in
value by the end of 2013, a rise of 10.4 percent on 2012.

Many small businesses face increased IT complexity and security challenges as
the bring-your-own-device (BYOD) trend gains momentum.  The use of social
media and cloud service adoption also continues to grow.  Owners are becoming
increasingly aware that protection is needed for multiple devices including
mobile devices through BYOD.  In a recent poll conducted by Trend Micro over
LinkedIn, 62 percent of the small business respondents reported they are
concerned about company data on mobile devices, yet Trend Micro found only 20
percent of Android-based devices had security apps installed¹.  And the number
of court cases where SMBs have had six-figure amounts stolen by cybercriminals
from their bank accounts has risen.  Based on estimates, cybercriminals have
stolen as much as US$1 billion a year from SMBs in the United States and
Europe².  Often small businesses don't have adequate IT resources, in terms of
finance and headcount, and rely on their IT consultant or IT service provider
to recommend the best solutions for their needs.   

"There was greater demand for security solutions in the market during the past
year.  However, at the same time, many businesses were under budgetary
constraints, thanks to the tough economic conditions. Vendors, like Trend
Micro, reacted by providing tailored solutions with greater functionality with
hosted options at more competitive price points," said Canalys Analyst Nushin
Vaiani.

Trend Micro tackles these small business security issues with Trend Micro
Worry-Free Business Security solutions - easy-to-use and cost-effective
solutions that are specifically designed for small businesses.  These products
offer effective security with simple management and low resource requirements
allowing small businesses to focus on running their business instead of their
security. 

"We recommend Trend Micro's Worry-Free Business Security to all of our small
business customers.  The ease of management and effectiveness of this product
keeps our customers very satisfied and our staff looking like heroes," said
Kevin Elsing, vice president/owner, ELBO Computing Resources, Inc.

Trend Micro Worry-Free Business Security solutions are:

  o Smart – By proactively stopping threats before reaching the business.
  o Simple – No specific IT expertise is required, small businesses can focus
    on their business and not on their security.
  o Security that fits – Designed specifically for the needs of small business
    customers including both on-premise and cloud-based solutions.

Small businesses can choose from Trend Micro Worry-Free™ Business Security
Standard, Worry-Free™ Business Security Advanced, and Worry-Free™ Business
Security Services to protect against viruses, online threats, hackers,
cybercriminals, data-theft, malicious links and spam.  Trend Micro small
business products are backed by the Trend Micro™ Smart Protection Network
infrastructure, a cloud-based security infrastructure that rapidly and
accurately collects and identifies new threats, delivering instant protection
for data wherever it resides.

Note: Canalys defines the content security market as including the following
product categories: anti-malware, DLP, encryption, messaging security and web
threat security.  

Small businesses highlighted in this report are defined as those with fewer
than 100 employees.

¹
http://about-threats.trendmicro.com/smb-primers/bring-your-own-device-trend-or-threat/#/4/

²
http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/white-papers/sb_5-reasons-why-small-business-lose-critical-data.pdf

About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security
leader, creates a world safe for exchanging digital information with its
Internet content security and threat management solutions for businesses and
consumers.  A pioneer in server security with 25 years' experience, we deliver
top-ranked client, server and cloud-based security that fits our customers'
and partners' needs, stops new threats faster, and protects data in physical,
virtualized and cloud environments. Powered by the industry-leading Trend
Micro™ Smart Protection Network™ global threat intelligence data mining
framework, our products and services stop threats where they emerge – from the
Internet. They are supported by 1,000+ threat intelligence experts around the
globe.

Additional information about Trend Micro Incorporated and the products and
services are available at Trend Micro.com. This Trend Micro news release and
other announcements are available at http://newsroom.trendmicro.com and as
part of an RSS feed at www.trendmicro.com/rss.   Or follow our news on Twitter
at @TrendMicro.

SOURCE Trend Micro Incorporated

Website: http://www.trendmicro.com
Contact: Andrea Mueller, Trend Micro, Public Relations,
andrea_mueller@trendmicro.com
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