Coca-Cola Becomes Food Lion Speed Street's First Presenting Sponsor
19th Annual Event Makes Minor Changes to Event Footprint
HARRISBURG, NC -- (Marketwired) -- 04/08/13 -- Long-time partner,
Coca-Cola, has increased its role as presenting sponsor for this
year's Food Lion Speed Street presented by Coca-Cola festival May
23-25, which offers an unprecedented consumer experience filled with
entertainment to thousands of fans in Uptown Charlotte. In addition,
slight alterations to the layout for the free, three-day event have
Coca-Cola has been a partner since the festival's inception in 1995
with a significant on-site presence, including pouring rights every
year and serving as a stage sponsor for the past 16 years. The global
leader in soft drinks and beverages will grow its presence this year,
becoming the first-ever presenting sponsor for the event.
"Food Lion Speed Street is a great opportunity to interact with our
fans on a personal level," says Heather Hucks, marketing sponsorships
manager at Coca-Cola. "As a long-time supporter of the event, we are
looking forward to growing our presence with this increased level of
Food Lion Speed Street presented by Coca-Cola will make slight
alterations to its footprint in Charlotte. The most notable changes
festival-goers will see is one stage will be home to all six musical
performances. Two R&B, country and rock performances will take place
Thursday, Friday and Saturday nights, respectively, on the Coca-Cola
stage. Attendees will be able to enjoy the same number of shows as
they did in 2012 in one central location.
Additionally, the Food Lion Kids' Zone will move to a more prominent
location at South Tryon Street by the Cultural Campus near Levine
Avenue. Families will enjoy activities for all ages, interact with
family-friendly sponsors and be able to visit the local cultural
museums on the block, including the Mint Museum and Bechtler Museum
of Modern Art.
"As Food Lion Speed Street presented by Coca-Cola approaches its 19th
year, the festival continues to focus on family-fun," said Jay
Howard, president of JHE Production Group and promoter and producer
of the award-winning event. "The 2013 changes will showcase a variety
of activities for Charlotte Motor Speedway fans, local attendees and
kids of all ages."
Food Lion Speed Street presented by Coca-Cola offers live
entertainment, access to racing's brightest stars and interactive
displays from sponsors including Food Lion, Coca-Cola, Chevrolet and
many more. As a precursor to the Coca-Cola 600 held at Charlotte
Motor Speedway, and part of the 10 days of racing in May, Food Lion
Speed Street will entertain more than 400,000 guests over the course
of three days. The festival has been promoted and produced
exclusively by JHE Production Group since 1996.
Numerous fan-friendly destinations include:
-- Food Lion Interactive Area - Meet some of your favorite drivers and
interact with the best Food Lion has to offer in the new location on
Tryon Street at Fourth Street.
-- Food Lion Kids' Zone - Located on Tryon Street near the Levine Avenue
-- Coca-Cola Stage - Martin Luther King Jr. Boulevard between Brevard
Street and Caldwell Street at the NASCAR Hall of Fame entrance.
-- Chevrolet Ride and Drive - Carolina Chevy Dealers will provide an
opportunity to test drive several Chevrolet models on Brevard Street
next to the NASCAR Hall of Fame.
The event is free to the public. The festival opens each day at noon
ET. For more information please visit the newly redesigned, more
user-friendly website at www.600festival.com or follow us on Facebook
and Twitter @flspeedstreet.
About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize
America, the U.S. division of Brussels-based Delhaize Group (NYSE:
DEG) and operates more than 1,100 supermarkets. The company employs
approximately 57,000 associates delivering quality products, low
prices and service to customers in 10 Southeastern and Mid-Atlantic
states. For more information, visit www.foodlion.com.
About Coca-Cola Bottling Co. Consolidated (CCBCC)
Coca-Cola Bottling Co. Consolidated is the nation's largest
independent Coca-Cola bottler. Headquartered in Charlotte, NC, the
company's nearly 7,000 employees make, sell and deliver Coca-Cola
products in franchise territories across 11 Southeastern states. For
more information on CCBCC please call 704-557-4100 or visit
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