Tata Elxsi Launches Strategy and Technology Consulting Services for the Media & Entertainment Industry

Tata Elxsi Launches Strategy and Technology Consulting Services for the Media
                           & Entertainment Industry

  PR Newswire

  BANGALORE, India, April 8, 2013

BANGALORE, India, April 8, 2013 /PRNewswire/ --

Tata Elxsi, a global technology and engineering services provider, announced
the launch of Strategy & Technology Consulting services (S&TC) for the Media &
Entertainment industry, today. The bouquet of consulting services is directed
towards Multi System Operators (MSOs), Broadcasters and Original Equipment
Manfacturers (OEMs) facing challenges related to growth, expansion and
technology in both mature and emerging markets, including US, Europe, Latin
America and India.

Tata Elxsi brings over 15 years of specialized and global experience in
working with leading MSOs, Broadcasters, OEMs, platform and software vendors,
supporting their technology, product and services roadmaps. Tata Elxsi's S&TC
services leverages this depth and breadth of experience across the industry
ecosystem, and a dedicated team of experts across technology, operations and
service delivery.

Tata Elxsi, offers its experience in devising and improving customer-centric
strategies to increase reach, engagement and monetization, technology-led
strategies to help clients identify, evaluate and deploy cutting-edge B2C
technologies and operational aspects to help improve service delivery and

Speaking on the launch of the S&TC services, M Thangarajan, Vice President and
Head of Tata Elxsi's Broadcast  Business Unit said , "Our customers face
different and constantly evolving priorities and challenges across
geographies. For example, government driven digital switchover policies in
countries such as Brazil, India and Mexico present great opportunities as well
as challenges for operators, including the choice of adopting technology in a
phased manner versus leap frogging, and related aspects of deployment and
operations. The expertise and insight we have developed in mature markets will
help us provide the right solutions and strategies for such customers."

About Tata Elxsi

Tata Elxsi is a design company that blends technology, creativity and
engineering to help customers transform ideas into world-class products and
solutions. A part of the $100 billion Tata group, Tata Elxsi addresses the
communications, consumer products, healthcare, media & entertainment,
semiconductor and transportation sectors. This is supported by a talent pool
of over 4000+ employees and a network of design studios, development centres
and offices worldwide. Key services include embedded product design,
industrial design, animation & visual effects and systems integration.

Media Contacts

Tata Elxsi Hari Balan Corporate Communications Ph: +91-80-22979123
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