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Proformative Reports Sell-Out Registration for Inaugural ProformaTECH 2013



  Proformative Reports Sell-Out Registration for Inaugural ProformaTECH 2013

     Premier Tech Conference for CFOs, Corporate Finance Leaders Delivers
    Educational Sessions Combined with Real-World Experiences of Peers and
                                  Colleagues

ProformaTECH 2013

Business Wire

SAN JOSE, Calif. -- April 08, 2013

Proformative, the premier knowledge-sharing community for chief financial
officers and corporate finance leaders, today announced a sell-out
registration for the company’s inaugural ProformaTECH 2013 — the technology
conference for finance, accounting and treasury professionals — which was held
on March 20 in the San Francisco Bay Area.

Joining more than 40 speakers and 22 event sponsors, ProformaTECH 2013 drew a
diverse range of corporate finance, accounting, and treasury leaders:

  * CXOs (32%)
  * VP-level (17%)
  * Director (19%)
  * Manager (21%)
  * Individual contributor (11%)

A post-event survey revealed overwhelmingly positive ratings from ProformaTECH
2013 attendees, as evidenced by a Net Promoter Score (NPS) of 87%.
Additionally, the surveys have revealed that an impressive cross-section of
organizations were represented — from large multi-national companies to
up-and-coming startups:

  * 1-99 employees (36%)
  * 100-499 employees (30%)
  * 500+ employees (34%)

Combining educational sessions, best practices, and expert advice with a
showcase of real-world applications across multiple technologies and
industries, ProformaTECH 2013 provided an interactive peer-to-peer setting for
participants to network, share knowledge, and learn how world-class companies
are transforming their enterprises to drive growth, carve out operating costs,
and create competitive advantage in an environment of intense competition.
With this merging of education with real-world technology solutions under one
roof, the event offered attendees the unique opportunity to learn about a wide
range of topics from industry leaders, and then immediately follow up by
talking directly with leading solution providers.

“Congratulations to Proformative for hosting such a fantastic inaugural
ProformaTECH conference,” said Hyundai Motor America’s Senior Group Manager of
Financial Planning and Analysis, Jim Carter. “From the fabulous opening night
dinner to the receptiveness during the conference, this was a first-class
event all around. I look forward to future Proformative events and benefiting
from being associated with your organization.”

Exploring topics ranging from cloud computing adoption best practices to
redefining the IT-Finance relationship to corporate performance management,
ProformaTECH 2013 presenters included industry luminaries such as Rex Jackson,
executive vice president and CFO of JDS Uniphase (JDSU); Jeff Epstein, former
executive vice president and CFO of Oracle; Jim Cook, CFO of Mozilla; Peter
Oey, CFO of MyLife.com; Shyam Desigan, CFO and senior vice president of IT,
American Academy of Physician Assistants; Mike Forman, vice president of
finance and corporate controller of NetSuite; and Glenn Robertson, senior vice
president of internal audit at Wyndham Worldwide.

ProformaTECH 2013 sponsors included NetSuite, the industry's leading provider
of cloud-based financials / ERP software suites. “NetSuite is extremely proud
to have been the Platinum Sponsor for Proformative’s inaugural ProformaTECH
conference,” said Rob Israch, NetSuite Vice President, Global Marketing
Programs. “We thoroughly enjoyed having the opportunity to meet and talk with
the impressive mix of CFOs and other finance professionals that the event
attracted.”

ProformaTECH 2013 sponsors included: Compuware, FinancialForce.com, Host
Analytics, Intacct, and Prophix Software, among many others.

Also attending ProformaTECH 2013 was IDC Research Director, Christine Dover,
who shared her thoughts in an IDC Community Insight entitled “Trying to Keep
up with the Fast Changing Landscape of Financial Technology Solutions”: “With
the fast adoption of cloud computing, a whole new crop of financial technology
vendors have emerged and it can be difficult for a financial professional to
keep up. Fortunately there are resources to help, such as the Proformative
community for finance, accounting, and treasury professionals.” Dover
continued: “The ProformaTECH 2013 conference provided an opportunity to catch
up with innovative providers of financial solutions in the cloud. Attendees
were able to see a variety of product demos and participate in some lively
lunchtime conversation at topic-specific tables.” Dover summarized: “The
injection of creativity that these new vendors are bringing to the financial
applications market and the speed at which they are delivering new solutions
is very exciting.”

The only organization to successfully create and nurture a thriving online
ecosystem designed around the office of the CFO, Proformative is the
pioneering leader in “enterprise social procurement,” a peer-driven community
model that is revolutionizing the way CFOs and financial executives evaluate
and procure complex products and services. The largest and fastest growing
online resource and professional network for senior finance, accounting and
related professionals — 70% holding Director titles or higher —
Proformative.com boasts approximately 15,000 community-contributed knowledge
assets, in the form of questions, answers, resources, and reviews.

About Proformative

Proformative is the largest and fastest-growing online community and resource
for senior level corporate finance, accounting, treasury and related leaders.
Proformative (www.proformative.com) connects the world’s corporate finance
leaders to provide instant advice and insights on the tough financial and
strategic challenges they face everyday. Proformative is the first online
professional network specifically designed to help corporate finance
professionals be successful in their jobs and careers. Proformative has a
reach of more than 600,000 corporate finance and business professionals in its
fast growing network. Proformative is headquartered in Silicon Valley, CA.

Contact:

Philosophy PR + Marketing
Renee Maler, 925-968-9495
renee@philosophypr.com
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