Blackhawk Network Holdings, Inc. Announces Estimated Price Range for Initial Public Offering

Blackhawk Network Holdings, Inc. Announces Estimated Price Range for Initial 
Public Offering 
PLEASANTON, Calif., April 8, 2013 /CNW/ - Blackhawk Network Holdings, Inc., a 
majority-owned subsidiary of Safeway Inc. (NYSE: SWY), today announced that it 
is filing an amended registration statement with the Securities and Exchange 
Commission in connection with an initial public offering, or IPO, of 
10,000,000 shares of Blackhawk's Class A common stock (with an additional 
1,500,000 shares subject to the underwriters' option to purchase additional 
shares) at an estimated offering price of $20 to $22 per share.  The IPO will 
consist solely of shares to be offered by existing stockholders, including 
Safeway Inc. 
Goldman, Sachs & Co., BofA Merrill Lynch, Citigroup and Deutsche Bank 
Securities will serve as joint-bookrunning managers, with   Goldman, Sachs & 
Co. serving as the global coordinator for the proposed offering.  Barclays, 
BMO Capital Markets, Credit Suisse, Piper Jaffray, Raymond James and Wells 
Fargo Securities will serve as co-managers for the proposed offering.  The 
offering will be made only by means of a prospectus. 
A copy of the preliminary prospectus may be obtained from Goldman, Sachs & 
Co., Attention: Prospectus Department, 200 West Street, New York, NY 10282, by 
telephone at: (866) 471-2526, or by email to:; 
BofA Merrill Lynch, Attention: Prospectus Department, 222 Broadway, New York, 
NY 10038, by email to:; Citigroup, c/o 
Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY  11717, 
by telephone at: (800) 831-9146 ; Deutsche Bank Securities Inc., Attention: 
Prospectus Group, 60 Wall Street, New York, NY 10005, by telephone at: (800) 
503-4611, or by email to: 
A registration statement relating to these securities has been filed with the 
Securities and Exchange Commission but has not yet become effective.  These 
securities may not be sold, nor may offers to buy be accepted, prior to the 
time the registration statement becomes effective.  This press release shall 
not constitute an offer to sell or a solicitation of an offer to buy any 
securities, nor shall there be any sale of these securities in any 
jurisdiction in which such offer, solicitation or sale would be unlawful prior 
to registration or qualification under the securities laws of such 
Blackhawk is a leading prepaid payment network utilizing proprietary 
technology to offer a broad range of gift cards, other prepaid products and 
payment services in the United States and 18 other countries. 
Media: Teri Llach, 925-738-7290,, or Investors: 
Patrick Cronin, 925-226-9939, 
SOURCE: Blackhawk Network Holdings, Inc. 
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CO: Blackhawk Network Holdings, Inc.
ST: California
-0- Apr/08/2013 11:01 GMT
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